Regional Marketing Manager - Multi-Location Home Services

F.H. Furr; Georgetown (DE); On-site; USD 90,000 - 125,000; Full time

Job summary

Apex Service Partners is seeking a results-oriented Marketing Manager to support five service locations across the Baltimore market area, including Georgetown, DE. This role drives lead generation, revenue growth, and brand visibility with a $3M marketing budget and $42M in annual revenue responsibility.

You will partner with General Managers, regional leaders, and agencies to optimize ROI and ROAS, translating data into actionable marketing strategies that scale across multiple brands.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• 5+ years of marketing management experience, preferably supporting multiple locations or brands.
• Strong expertise in digital marketing, including PPC, SEO, Local Services Ads (LSA), paid media, and lead generation.
• Experience managing significant marketing budgets and evaluating ROI through data and analytics.
• Proven ability to collaborate effectively with operations leaders, field teams, agencies, and external partners.
• Strong communication, presentation, and analytical skills.
• Experience in home services, franchise, or multi-location marketing environments is highly preferred.

Responsibilities

• Develop and execute local and regional marketing strategies that drive revenue growth, lead generation, and market share expansion.
• Manage and optimize marketing investments across PPC, SEO, Local Services Ads (LSA), paid social, digital advertising, community engagement, and other marketing channels.
• Partner with General Managers to align marketing initiatives with local business objectives and operational capacity.
• Manage a marketing budget of approximately $3M, making data-driven investment decisions to maximize ROI and ROAS.
• Analyze marketing performance metrics, including lead volume, conversion rates, booking rates, CAC, and revenue impact.
• Lead agency and vendor relationships, holding partners accountable to performance goals and KPIs.
• Monitor market trends, competitor activity, and customer insights to identify opportunities for growth; ensure brand consistency and strong local market presence across all supported locations.

Skills

Marketing management

Digital marketing

Budget management

Cross-functional collaboration

Data analysis

Presentation skills

Education

Bachelor's degree in Marketing, Business, or related field

Tools

Google Analytics

Marketing automation

Job description

Apex Service Partners is seeking a results-oriented Marketing Manager to support five service locations across the Baltimore market area, including Georgetown, DE. This role drives lead generation, revenue growth, and brand visibility with a $3M marketing budget and $42M in annual revenue responsibility.

You will partner with General Managers, regional leaders, and agencies to optimize ROI and ROAS, translating data into actionable marketing strategies that scale across multiple brands.