Multi-Location Marketing Manager: Baltimore Growth Leader

F.H. Furr; Maryland; On-site; USD 90,000 - 125,000; Full time

Job summary

Apex Service Partners is seeking a Marketing Manager to drive revenue growth across five Baltimore-area locations. This in-person role focuses on efficient marketing investments, lead generation, and brand visibility to increase market share.

The ideal candidate combines strategic thinking with data-driven execution, partnering with General Managers and agencies to maximize ROAS. This is a full-time, on-site position in the Baltimore market.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field preferred.
• 5+ years of marketing management experience, preferably supporting multiple locations or brands.
• Strong expertise in digital marketing, including PPC, SEO, Local Services Ads (LSA), paid media, and lead generation.
• Experience managing significant marketing budgets and evaluating ROI through data and analytics.
• Proven ability to collaborate effectively with operations leaders, field teams, agencies, and external partners.
• Strong communication, presentation, and analytical skills.
• Experience in home services, franchise, or multi-location marketing environments is highly preferred.

Responsibilities

• Develop and execute local and regional marketing strategies that drive revenue growth, lead generation, and market share expansion.
• Manage and optimize marketing investments across PPC, SEO, LSA, paid social, digital advertising, community engagement, and other marketing channels.
• Partner with General Managers to align marketing initiatives with local business objectives and operational capacity.
• Manage a marketing budget of approximately $3M, making data-driven investment decisions to maximize ROI and ROAS.
• Analyze marketing performance metrics, including lead volume, conversion rates, booking rates, customer acquisition costs, and revenue impact.
• Lead agency and vendor relationships, holding partners accountable to performance goals and agreed-upon KPIs.
• Monitor market trends, competitor activity, and customer insights to identify opportunities for growth. Ensure brand consistency and strong local market presence across all supported locations.
• Present performance results and strategic recommendations to operational and executive leadership teams.

Skills

Digital marketing

Budget management

Analytics

Leadership

Communication

Education

Bachelor's degree in Marketing/Business

Tools

Google Ads

SEO

LSA (Local Services Ads)

Analytics platforms

Job description

Apex Service Partners is seeking a Marketing Manager to drive revenue growth across five Baltimore-area locations. This in-person role focuses on efficient marketing investments, lead generation, and brand visibility to increase market share.

The ideal candidate combines strategic thinking with data-driven execution, partnering with General Managers and agencies to maximize ROAS. This is a full-time, on-site position in the Baltimore market.