Growth-Oriented Marketing Manager - Multi-Location (Baltimore)

F.H. Furr Plumbing, Heating, Air Conditioning, & Electrical; Glen Burnie (MD); Presencial; USD 90 000 - 125 000; Tempo integral

Resumo da oferta

Apex Service Partners is seeking a Marketing Manager to support five Baltimore-area service locations. You will drive revenue growth, lead generation, and brand presence, partnering with GMs, regional leaders, and agencies to maximize ROI across multiple brands.

The role requires strategic, data-driven thinking with a track record of managing large budgets and delivering measurable results in a multi-location/home-services context. In-person role in the Baltimore market.

Qualificações

• Bachelor's degree in Marketing, Business, or related field preferred.
• 5+ years of marketing management experience across multiple locations or brands.
• Strong expertise in PPC, SEO, Local Services Ads (LSA), paid media, and lead generation.
• Experience managing significant marketing budgets and evaluating ROI through data and analytics.
• Proven ability to collaborate with operations leaders, field teams, agencies, and external partners.
• Strong communication, presentation, and analytical skills.
• Experience in home services, franchise, or multi-location marketing environments is highly preferred.

Responsabilidades

• Develop and execute local and regional marketing strategies that drive revenue growth, lead generation, and market share expansion.
• Manage and optimize marketing investments across PPC, SEO, Local Services Ads (LSA), paid social, digital advertising, community engagement, and other marketing channels.
• Partner with General Managers to align marketing initiatives with local business objectives and operational capacity.
• Manage a marketing budget of approximately $3M, making data-driven investment decisions to maximize ROI and ROAS.
• Analyze marketing performance metrics, including lead volume, conversion rates, booking rates, customer acquisition costs, and revenue impact.
• Lead agency and vendor relationships, holding partners accountable to performance goals and agreed-upon KPIs.
• Monitor market trends, competitor activity, and customer insights to identify opportunities for growth.
• Ensure brand consistency and strong local market presence across all supported locations.
• Present performance results and strategic recommendations to operational and executive leadership teams.

Conhecimentos

Marketing management

Digital marketing

PPC

SEO

LSA

Budget management

Data analytics

Communication

Presentations

Collaboration

Formação académica

Bachelor's degree in Marketing, Business, or related field

Descrição da oferta de emprego

Apex Service Partners is seeking a Marketing Manager to support five Baltimore-area service locations. You will drive revenue growth, lead generation, and brand presence, partnering with GMs, regional leaders, and agencies to maximize ROI across multiple brands.

The role requires strategic, data-driven thinking with a track record of managing large budgets and delivering measurable results in a multi-location/home-services context. In-person role in the Baltimore market.