Growth Marketing Manager - Multi-Location Home Services

F.H. Furr Plumbing, Heating, Air Conditioning, & Electrical; Georgetown (DE); On-site; USD 90,000 - 125,000; Full time

Job summary

Apex Service Partners is seeking a Marketing Manager to support five service locations in the Baltimore market. The role drives lead generation, brand visibility, and revenue growth across HVAC, plumbing, and electrical brands.

The ideal candidate brings strategic and analytical marketing expertise, partnership with GMs and agencies, and a track record of managing large marketing budgets with measurable outcomes.

Qualifications

• Bachelor's degree in Marketing, Business, or related field preferred.
• 5+ years of marketing management experience, preferably multi-location.
• Strong expertise in digital marketing including PPC, SEO, and paid media.
• Experience managing large marketing budgets and evaluating ROI with data.

Responsibilities

• Develop and execute local and regional marketing strategies to drive revenue growth and market share.
• Manage and optimize investments across PPC, SEO, LSA, paid media, and digital channels.
• Partner with General Managers to align marketing with local objectives and capacity.
• Oversee a marketing budget of ~ $3M, optimizing for ROI and ROAS.
• Analyze metrics like lead volume, conversion rates, CAC, and revenue impact.
• Lead agency/vendor relationships and ensure KPI accountability.
• Monitor market trends and competitors to identify growth opportunities.
• Maintain brand consistency and strong local market presence across locations.
• Present performance results and strategic recommendations to leadership.

Skills

Marketing leadership

Digital marketing

Budget management

Cross-functional collaboration

Data analytics

ROI analysis

Education

Bachelor's degree

Tools

Google Ads

Local Services Ads

SEO tools

Job description

Apex Service Partners is seeking a Marketing Manager to support five service locations in the Baltimore market. The role drives lead generation, brand visibility, and revenue growth across HVAC, plumbing, and electrical brands.

The ideal candidate brings strategic and analytical marketing expertise, partnership with GMs and agencies, and a track record of managing large marketing budgets with measurable outcomes.