Marketing Enablement Lead: Workfront & Data Analytics

Fairygodboss; Houston (TX); On-site; USD 110,000 - 150,000; Full time

Job summary

PNC is seeking a Marketing Enablement Lead to build and manage workflows and automation in Adobe Workfront, driving intake efficiency and operational visibility. You will translate platform data into actionable insights for marketing leadership and collaborate across IT, product, and marketing teams.

The role emphasizes structured problem solving, data integrity, and proactive improvements to support rapid, data-driven decision making in a fast-paced environment.

Qualifications

• Proven experience building, configuring, and managing Workfront workflows and automations.
• Ability to translate data into clear, actionable narratives for stakeholders.
• Strong project management and cross-functional collaboration skills.

Responsibilities

• Build, configure, and manage workflows and automations in Adobe Workfront to streamline intake and improve efficiency.
• Leverage Workfront and data to reveal throughput, bottlenecks, and process optimization opportunities.
• Identify inefficiencies in workflows and reporting; propose scalable, standardized solutions.

Skills

Workfront expertise

Data storytelling

Project management

Stakeholder comms

Education

Bachelor’s degree

Tools

Adobe Workfront

Fusion automation

CRM systems

Job description

PNC is seeking a Marketing Enablement Lead to build and manage workflows and automation in Adobe Workfront, driving intake efficiency and operational visibility. You will translate platform data into actionable insights for marketing leadership and collaborate across IT, product, and marketing teams.

The role emphasizes structured problem solving, data integrity, and proactive improvements to support rapid, data-driven decision making in a fast-paced environment.