Marketing Enablement Lead: CRM & Data Activation

Apex Systems; Charlotte, Northern (NC, KY); On-site; USD 110,000 - 150,000; Full time

Job summary

Apex Systems is seeking a Marketing Enablement Manager to bridge Personalized Marketing with technology partners in Charlotte, NC. The role focuses on validating CRM data for campaign execution and defining data requirements for activation.

Applicants should have 5+ years in marketing enablement or CRM operations, with experience translating business needs into technical specs and knowledge of data privacy in marketing activations.

Qualifications

• Bachelor's degree required; 5+ years in marketing enablement, CRM/campaign operations, martech, or marketing data activation.
• Experience translating marketing activation needs into data and technical requirements.
• Knowledge of CRM data flows, taxonomy, tagging, segmentation, offers, pricing/eligibility, and campaign performance data.
• Familiarity with data privacy, consent, regulatory risk in marketing activation.
• Ability to influence cross-functional teams without formal authority.

Responsibilities

• Act as liaison between Personalized Marketing and technology partners.
• Ensure data feeding into CRM platforms is structured and validated for campaign execution.
• Define data requirements for activating personalized marketing.
• Translate activation needs into clear data/technical requirements.
• Explain system constraints to business stakeholders.
• Validate data readiness and quality; troubleshoot gaps.
• Drive issues to resolution with cross-functional teams.
• Complete intake templates, requirements docs, SOPs, and activation playbooks.

Skills

Marketing enablement

CRM/campaign operations

Martech

Marketing data activation

Data privacy & compliance

Stakeholder management

Communication

Problem solving

Education

Bachelor's degree

Tools

Snowflake

Adobe Experience Platform (AEP)

Job description

Apex Systems is seeking a Marketing Enablement Manager to bridge Personalized Marketing with technology partners in Charlotte, NC. The role focuses on validating CRM data for campaign execution and defining data requirements for activation.

Applicants should have 5+ years in marketing enablement or CRM operations, with experience translating business needs into technical specs and knowledge of data privacy in marketing activations.