Marketing Data Enablement Lead

First Horizon Corp.; Miami, Northern (FL, KY); Hybrid; USD 110,000 - 165,000; Full time

Job summary

First Horizon Corp. is seeking a Marketing Data Enablement Manager who will lead a team of data analysts within the Marketing function.

This role focuses on delivering data-driven experiences for retail, small business, and commercial banking campaigns, connecting data pipelines across Salesforce Data Cloud, Databricks, and our marketing tech stack. You will partner with stakeholders to shape campaigns, manage ETL work, and ensure data quality and privacy compliance while enabling scalable,

Qualifications

• 5+ years leading a data engineering team in marketing/production.
• 2+ years with Data Cloud and Salesforce APIs.
• Strong collaboration across cross-functional teams and regulatory awareness.

Responsibilities

• Lead a small team of data analysts for campaigns.
• Define audience, segmentation, measurement across channels.
• Ensure data quality across sources.
• Design ETL processes and Alteryx workflows.
• Ensure compliance with privacy and consent.

Skills

Team leadership

Data storytelling

Stakeholder mgmt

ETL processes

Alteryx

Salesforce integration

Tools

Databricks

Salesforce Marketing Cloud

Alteryx

Salesforce Data Cloud

Job description

First Horizon Corp. is seeking a Marketing Data Enablement Manager who will lead a team of data analysts within the Marketing function.

This role focuses on delivering data-driven experiences for retail, small business, and commercial banking campaigns, connecting data pipelines across Salesforce Data Cloud, Databricks, and our marketing tech stack. You will partner with stakeholders to shape campaigns, manage ETL work, and ensure data quality and privacy compliance while enabling scalable,