Senior Marketing Data Strategist — Personalization & Activation

Classmates®; Bellevue (WA); On-site; USD 120,000 - 180,000; Full time

Job summary

Classmates.com is seeking a systems thinker who can work from source eventing through business decisions. You’ll help shape data inputs, define and activate audiences, design experiments, analyze results, and collaborate with leaders across Marketing, Product, BI/Data, and Engineering to turn evidence into better customer experiences.

This hands-on role involves large-scale consumer data and production activation in Snowflake and Salesforce Marketing Cloud, focusing on data quality, audience

Qualifications

• 5+ years of hands-on Salesforce Marketing Cloud experience supporting production lifecycle programs including audience segmentation and activation.
• Strong experience in lifecycle marketing analytics, audience segmentation, and marketing automation operations.
• Meaningful experience in consumer marketing or consumer product environments, working with individual customer behavior and lifecycle signals at scale.

Responsibilities

• Build, validate, and operate audience segmentation and activation workflows in Salesforce Marketing Cloud across lifecycle programs.
• Work directly with large-scale behavioral, lifecycle, transactional, engagement, and event data in Snowflake to identify meaningful audience patterns and opportunities.
• Help shape the source eventing and data inputs needed to answer important customer and business questions, partnering closely with Product, BI, and Engineering.
• Design rigorous experiments, analyze results, and use what we learn to continuously improve audience strategy, lifecycle experiences, and personalization.
• Build clear reporting and communicate findings to leaders so evidence can move quickly into decisions, operational rules, and better product experiences.

Skills

SFMC experience

Lifecycle analytics

Audience segmentation

SQL skills

Snowflake

Data-driven decisions

Experiment design

Reporting & analytics

Tools

Salesforce Marketing Cloud

Snowflake

Job description

Classmates.com is seeking a systems thinker who can work from source eventing through business decisions. You’ll help shape data inputs, define and activate audiences, design experiments, analyze results, and collaborate with leaders across Marketing, Product, BI/Data, and Engineering to turn evidence into better customer experiences.

This hands-on role involves large-scale consumer data and production activation in Snowflake and Salesforce Marketing Cloud, focusing on data quality, audience