Marketing Enablement Manager

Apex Systems; Charlotte, Northern (NC, KY); Hybrid; USD 110,000 - 150,000; Full time

Job summary

Apex Systems is seeking a Marketing Enablement Manager to bridge Personalized Marketing with technology partners in Charlotte, NC. The role focuses on validating CRM data for campaign execution and defining data requirements for activation.

Applicants should have 5+ years in marketing enablement or CRM operations, with experience translating business needs into technical specs and knowledge of data privacy in marketing activations.

Qualifications

• Bachelor's degree required; 5+ years in marketing enablement, CRM/campaign operations, martech, or marketing data activation.
• Experience translating marketing activation needs into data and technical requirements.
• Knowledge of CRM data flows, taxonomy, tagging, segmentation, offers, pricing/eligibility, and campaign performance data.
• Familiarity with data privacy, consent, regulatory risk in marketing activation.
• Ability to influence cross-functional teams without formal authority.

Responsibilities

• Act as liaison between Personalized Marketing and technology partners.
• Ensure data feeding into CRM platforms is structured and validated for campaign execution.
• Define data requirements for activating personalized marketing.
• Translate activation needs into clear data/technical requirements.
• Explain system constraints to business stakeholders.
• Validate data readiness and quality; troubleshoot gaps.
• Drive issues to resolution with cross-functional teams.
• Complete intake templates, requirements docs, SOPs, and activation playbooks.

Skills

Marketing enablement

CRM/campaign operations

Martech

Marketing data activation

Data privacy & compliance

Stakeholder management

Communication

Problem solving

Education

Bachelor's degree

Tools

Snowflake

Adobe Experience Platform (AEP)

Job description

## Job Description# Marketing Enablement Manager* Act as the liaison between Personalized Marketing and technology partners.* Ensure data feeding into CRM platforms is structured and validated for campaign execution.* Define data requirements for activating personalized marketing.* Translate marketing activation needs into clear data and technical requirements.* Explain system constraints to business stakeholders.* Validate data readiness and quality, and troubleshoot data or process gaps.* Influence cross-functional teams and independently drive issues to resolution.* Complete intake templates, requirements documentation, operating procedures, and activation playbooks.* A bachelor's degree.* 5+ years of experience in marketing enablement, CRM/campaign operations, martech, or marketing data activation in a complex enterprise environment.* Proven ability to translate marketing activation needs into clear data and technical requirements.* Conceptual understanding of CRM data flows, data structures, taxonomy/tagging, segmentation, offer, pricing/eligibility outputs, and campaign performance data.* Experience validating data readiness and quality and troubleshooting data or process gaps.* Demonstrated success influencing cross-functional teams without formal authority.* Experience with intake templates, requirements documentation, operating procedures, and activation playbooks.* Working knowledge of data privacy, consent, regulatory/compliance risk, and appropriate escalation practices in marketing activation.* Excellent communication, stakeholder management, organizational, and problem-solving skills.* Experience in marketing operations or CRM activation.* Experience translating business requirements to technology teams.* Experience in financial services or another regulated industry.* Experience with Snowflake and Adobe Experience Platform (AEP).* Experience activating personalized promotional offers in financial services or a regulated industry.* Familiarity with fair lending considerations and governance for customer, offer, pricing, and eligibility data.* Experience operationalizing a prebuilt marketing framework.* Knowledge of campaign measurement and performance-data feedback loops.