CRM & Lifecycle Marketing Manager — Salesforce Automation

Holcim Ltd.; Chicago (IL); On-site; USD 100,000 - 167,000; Full time

Benefits offered by this job

Retirement Savings: 401(k)

Employee Stock Purchase Plan

Medical, Dental, Disability and Life

Well-being programs

HSAs & FSAs

Vision and voluntary benefits

Paid time off & holidays

Parental Leave

Educational Assistance

Dress for your day

Job summary

Amrize North America Inc. is seeking a data-driven Marketing Manager to lead customer acquisition and retention, focusing on CRM lifecycle management. You will leverage Salesforce and Marketing Cloud to craft sophisticated automated journeys that move prospects through the funnel.

The role requires building high-value prospect identification, nurturing programs, and measuring success at every touchpoint. Travel 25-40% is expected.

Qualifications

• Bachelor's degree or 8 years equivalent experience.
• 8+ years in B2B or high-growth marketing with CRM lead role.
• Understanding of lead scoring, triggers, and AB testing.
• Strong data analytics to tell a story and justify budgets.

Responsibilities

• Develop and execute multi-channel lead generation campaigns to fuel the pipeline.
• Act as the marketing lead for Salesforce CRM; ensure data hygiene and lead routing.
• Design and deploy automated journeys in Marketing Cloud for welcome and re-engagement.
• Manage cross-market email calendars; oversee QA, scheduling, and mobile optimization.
• Develop and refine lead scoring models; prioritize high-intent prospects.
• Create personalized nurturing workflows moving leads from awareness to conversion.
• Monitor KPIs like MQL-to-SQL and ROI of lifecycle campaigns.
• Collaborate with cement, ACM, IT, marketing and enterprise teams to align priorities.

Skills

Lead generation

CRM management

Marketing automation

Campaign execution

Lead scoring

Nurturing workflows

Analytics

Cross-functional collaboration

Education

Bachelor's degree or 8 years equivalent

Tools

Salesforce CRM

Salesforce Pardot/Marketing Cloud

Job description

Amrize North America Inc. is seeking a data-driven Marketing Manager to lead customer acquisition and retention, focusing on CRM lifecycle management. You will leverage Salesforce and Marketing Cloud to craft sophisticated automated journeys that move prospects through the funnel.

The role requires building high-value prospect identification, nurturing programs, and measuring success at every touchpoint. Travel 25-40% is expected.