Marketing Director: Data-Driven Growth & Loyalty

Monarch Casino Resort Spa Black Hawk; Iowa; Presencial; USD 126.000 - 154.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Enhanced health, dental, and vision

Education, tuition, and certification

Company‑matched 401k

Paid time off and holidays

Team Member discounts

Resort credit / vacation benefits

Descripción de la vacante

Monarch Casino Resort Spa Black Hawk is seeking a Director of Marketing to lead data-driven strategies that grow revenue and guest loyalty across its luxury gaming and hospitality offerings. You will oversee segmentation, campaign targeting, and performance analysis while collaborating with executive leadership to align initiatives with company objectives.

The role requires a Bachelor’s degree and 6–7 years in database marketing or analytics, with 3–5 years in leadership within the casino

Formación

• Bachelor’s degree in Marketing, Data Analytics, Business Administration, or a related field.
• Six to seven years of progressive experience in database marketing or analytics, including three to five years in leadership.
• Casino industry experience with customer segmentation, campaign targeting, database analytics, and performance measurement.
• Experience with loyalty programs, direct mail, email, and digital campaigns.
• Proficiency with customer relationship management platforms, marketing automation tools, and reporting systems.
• Experience with slot player tracking, casino management, and marketing systems.
• Strong knowledge of SQL‑compliant databases, Microsoft SQL Server, relational databases, and data analysis.
• Proficiency with Microsoft Office, including Excel and Access.
• Working knowledge of programming or scripting languages, such as Python or JavaScript, and campaign tracking systems.
• Strong communication, analytical, project management, and relationship‑building skills.
• Ability to obtain and maintain a Colorado Gaming Support License.

Responsabilidades

• Develop and execute data-driven marketing strategies that increase revenue, strengthen guest loyalty, and support long-term casino growth.
• Lead customer segmentation, campaign targeting, execution, reporting, and performance analysis.
• Support loyalty programs and direct mail, email, and digital campaigns to improve guest engagement and marketing return on investment.
• Oversee guest database integrity, including security, data cleansing, and National Change of Address updates.
• Direct the analysis of player information from casino systems, data warehouses, and third‑party sources to identify marketing opportunities.
• Provide pre‑ and post‑campaign analysis and communicate findings to executive leadership and cross‑functional teams.
• Partner with executive leadership and other departments to align marketing initiatives with company objectives.
• Build effective working relationships with guests, Team Members, vendors, and partners.
• Lead marketing initiatives, establish priorities, and manage project deadlines.
• Perform other duties as assigned.

Conocimientos

Database marketing

Leadership experience

Casino industry

CRM platforms

Marketing automation

SQL / SQL Server

Excel / Office

Python / JavaScript

Analytical skills

Project management

Communication

License eligibility

Educación

Bachelor’s degree in Marketing, Data Analytics, Business Administration, or related field

Descripción del empleo

Monarch Casino Resort Spa Black Hawk is seeking a Director of Marketing to lead data-driven strategies that grow revenue and guest loyalty across its luxury gaming and hospitality offerings. You will oversee segmentation, campaign targeting, and performance analysis while collaborating with executive leadership to align initiatives with company objectives.

The role requires a Bachelor’s degree and 6–7 years in database marketing or analytics, with 3–5 years in leadership within the casino