Marketing Director: Growth, Loyalty & Analytics

Monarch Black Hawk, Inc.; United States; Presencial; USD 126.000 - 154.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Health insurance

401k match

Tuition reimbursement

Paid time off

Descripción de la vacante

Monarch Casino Resort Spa in Black Hawk, Colorado seeks a Director of Marketing to drive data-driven strategies, loyalty initiatives, and cross-channel campaigns. You will lead segmentation, targeting, and performance analysis to maximize revenue and guest engagement across digital, mail, and on-property channels.

The role requires deep casino experience, leadership of marketing teams, and the ability to collaborate with executives to align initiatives with business goals.

Formación

• Bachelor’s degree in Marketing, Data Analytics, Business Administration, or a related field.
• Six to seven years of progressive experience in database marketing or analytics, including three to five years in leadership.
• Casino industry experience with customer segmentation, campaign targeting, database analytics, and performance measurement.
• Experience with loyalty programs, direct mail, email, and digital campaigns.
• Proficiency with CRM platforms, marketing automation tools, and reporting systems.
• Experience with slot player tracking, casino management, and marketing systems.
• Strong knowledge of SQL-compliant databases, Microsoft SQL Server, relational databases, and data analysis.
• Proficiency with Microsoft Office, including Excel and Access.
• Working knowledge of programming or scripting languages, such as Python or JavaScript, and campaign tracking systems.
• Strong communication, analytical, project management, and relationship-building skills.
• Ability to work a flexible schedule, including evenings, weekends, and holidays.
• Ability to obtain and maintain a Colorado Gaming Support License.

Responsabilidades

• Develop and execute data-driven marketing strategies that increase revenue, strengthen guest loyalty, and support long-term casino growth.
• Lead customer segmentation, campaign targeting, execution, reporting, and performance analysis.
• Support loyalty programs and direct mail, email, and digital campaigns to improve guest engagement and marketing ROI.
• Oversee guest database integrity, including security, data cleansing, and NCOA updates.
• Direct analysis of player information from casino systems and data warehouses to identify marketing opportunities.
• Provide pre- and post-campaign analysis and communicate findings to leadership and teams.
• Partner with executives and departments to align marketing initiatives with company objectives.
• Build relationships with guests, team members, vendors, and partners.
• Lead marketing initiatives, establish priorities, and manage deadlines.
• Perform other duties as assigned.

Conocimientos

Data analytics

Campaign targeting

Loyalty programs

CRM platforms

SQL databases

Python/JS

Communication

Team leadership

Educación

Bachelor’s in Marketing or related

Herramientas

CRM platforms

Marketing automation

SQL

Microsoft Excel

Python

JavaScript

Descripción del empleo

Monarch Casino Resort Spa in Black Hawk, Colorado seeks a Director of Marketing to drive data-driven strategies, loyalty initiatives, and cross-channel campaigns. You will lead segmentation, targeting, and performance analysis to maximize revenue and guest engagement across digital, mail, and on-property channels.

The role requires deep casino experience, leadership of marketing teams, and the ability to collaborate with executives to align initiatives with business goals.