Director, Data-Driven Marketing & Analytics

LV Search Partners; Portland (OR); On-site; USD 140,000 - 190,000; Full time

Job summary

LV Search Partners is conducting a search for a Director of Database & Direct Marketing Analytics at a casino resort. The role oversees database marketing, targeted customer communications, and analytics to boost guest engagement and profitability.

Responsibilities include campaign planning, data-driven marketing optimization, and collaboration with property leadership across Gaming, Hotel, and Entertainment to drive revenue growth and host development.

Qualifications

• Bachelor’s degree required in Marketing, Economics, MIS, CS or related field.
• Eight to ten years of progressive marketing/IT experience with at least three years in management.
• Strong interpersonal, organizational, and written/verbal communication skills.
• Ability to develop effective advertising strategies and protect confidential information.
• Experience with database marketing, analytics, and stakeholder collaboration.

Responsibilities

• Set strategy for direct marketing programs across channels.
• Oversee integrated campaign calendar and production timelines.
• Lead cross-department coordination for campaign delivery and approvals.
• Develop and manage database marketing and analytics strategy.
• Present findings and recommendations to senior leadership.

Skills

Interpersonal skills

Organization

Communication

Project management

Education

Bachelor’s degree in Marketing/Economics/MIS/CS

Tools

SQL

PostgreSQL

Oracle

R

Excel

Python

VMware

Job description

LV Search Partners is conducting a search for a Director of Database & Direct Marketing Analytics at a casino resort. The role oversees database marketing, targeted customer communications, and analytics to boost guest engagement and profitability.

Responsibilities include campaign planning, data-driven marketing optimization, and collaboration with property leadership across Gaming, Hotel, and Entertainment to drive revenue growth and host development.