Senior Marketing Director: Casino Growth & Loyalty

Monarch Casino Resort Spa Black Hawk; Black Hawk (CO); Vor Ort; USD 126.000 - 154.000; Vollzeit

Benefits dieser Stelle

Health, dental, vision insurance

Education, tuition & certification Re@

401k matching

Paid time off and holidays

Team member discounts

Shift meals

Zusammenfassung

Monarch Casino Resort Spa Black Hawk in Black Hawk, Colorado seeks a Director of Marketing to lead data-driven marketing strategies, guest segmentation, and loyalty initiatives across digital and direct campaigns. The role requires guiding analytics, campaigns, and partnerships to drive guest engagement and casino growth.

The position offers a full-time schedule with a dynamic shift pattern, including evenings and weekends, and a 20% annual bonus eligibility.

Qualifikationen

• Bachelor’s degree in Marketing, Data Analytics, Business Administration, or related field.
• 6–7 years in database marketing or analytics with leadership experience.
• Casino industry experience with segmentation, campaigns, analytics, and performance measurement.
• Experience with loyalty programs, direct mail, email, and digital campaigns.
• Strong knowledge of SQL databases and reporting systems.
• Proficiency with Excel and data analysis; familiarity with Python or JavaScript is a plus.

Aufgaben

• Develop and execute data-driven marketing strategies to increase revenue and guest loyalty.
• Lead customer segmentation, campaign targeting, execution, reporting, and analysis.
• Support loyalty programs and direct mail, email, and digital campaigns.
• Oversee guest database integrity, including data cleansing and address updates.
• Analyze player information from casino systems and data warehouses to identify opportunities.
• Provide pre- and post-campaign analysis to executive leadership and teams.
• Collaborate with leaders to align marketing initiatives with company objectives.
• Build relationships with guests, team members, vendors, and partners.
• Lead marketing initiatives, set priorities, and manage deadlines.
• Perform other duties as assigned.

Kenntnisse

Leadership

Data analytics

Communication

Project management

Ausbildung

Bachelor’s degree in Marketing/Analytics/Business

Tools

CRM platforms

Marketing automation tools

SQL/SQL Server

Excel/Access

Python/JavaScript

Jobbeschreibung

Monarch Casino Resort Spa Black Hawk in Black Hawk, Colorado seeks a Director of Marketing to lead data-driven marketing strategies, guest segmentation, and loyalty initiatives across digital and direct campaigns. The role requires guiding analytics, campaigns, and partnerships to drive guest engagement and casino growth.

The position offers a full-time schedule with a dynamic shift pattern, including evenings and weekends, and a 20% annual bonus eligibility.