Director of Marketing

Monarch Casino Resort Spa Black Hawk; Iowa; On-site; USD 126,000 - 154,000; Full time

Benefits offered by this job

Enhanced health, dental, and vision

Education, tuition, and certification

Company‑matched 401k

Paid time off and holidays

Team Member discounts

Resort credit / vacation benefits

Job summary

Monarch Casino Resort Spa Black Hawk is seeking a Director of Marketing to lead data-driven strategies that grow revenue and guest loyalty across its luxury gaming and hospitality offerings. You will oversee segmentation, campaign targeting, and performance analysis while collaborating with executive leadership to align initiatives with company objectives.

The role requires a Bachelor’s degree and 6–7 years in database marketing or analytics, with 3–5 years in leadership within the casino

Qualifications

• Bachelor’s degree in Marketing, Data Analytics, Business Administration, or a related field.
• Six to seven years of progressive experience in database marketing or analytics, including three to five years in leadership.
• Casino industry experience with customer segmentation, campaign targeting, database analytics, and performance measurement.
• Experience with loyalty programs, direct mail, email, and digital campaigns.
• Proficiency with customer relationship management platforms, marketing automation tools, and reporting systems.
• Experience with slot player tracking, casino management, and marketing systems.
• Strong knowledge of SQL‑compliant databases, Microsoft SQL Server, relational databases, and data analysis.
• Proficiency with Microsoft Office, including Excel and Access.
• Working knowledge of programming or scripting languages, such as Python or JavaScript, and campaign tracking systems.
• Strong communication, analytical, project management, and relationship‑building skills.
• Ability to obtain and maintain a Colorado Gaming Support License.

Responsibilities

• Develop and execute data-driven marketing strategies that increase revenue, strengthen guest loyalty, and support long-term casino growth.
• Lead customer segmentation, campaign targeting, execution, reporting, and performance analysis.
• Support loyalty programs and direct mail, email, and digital campaigns to improve guest engagement and marketing return on investment.
• Oversee guest database integrity, including security, data cleansing, and National Change of Address updates.
• Direct the analysis of player information from casino systems, data warehouses, and third‑party sources to identify marketing opportunities.
• Provide pre‑ and post‑campaign analysis and communicate findings to executive leadership and cross‑functional teams.
• Partner with executive leadership and other departments to align marketing initiatives with company objectives.
• Build effective working relationships with guests, Team Members, vendors, and partners.
• Lead marketing initiatives, establish priorities, and manage project deadlines.
• Perform other duties as assigned.

Skills

Database marketing

Leadership experience

Casino industry

CRM platforms

Marketing automation

SQL / SQL Server

Excel / Office

Python / JavaScript

Analytical skills

Project management

Communication

License eligibility

Education

Bachelor’s degree in Marketing, Data Analytics, Business Administration, or related field

Job description

At Monarch Casino Resort Spa, we are more than just a premier destination for luxury gaming and hospitality in Black Hawk, Colorado; we are creators of unforgettable moments. Our commitment to excellence shines through our exceptional gaming, exquisite dining, and indulgent spa services, all set in an inviting and sophisticated atmosphere. As a family-owned business, we prioritize nurturing lasting relationships with our guests and the community, ensuring that every interaction is warm, memorable, and tailored to foster a true sense of belonging.

Job Title: Director of Marketing

Salary: $140,000 annually with 20% annual bonus eligibility

Status: Full Time

Shift: Varies, including evenings, weekends, and holidays

MONARCH CASINO RESORT SPA

Monarch Casino Resort Spa in Black Hawk, Colorado, sits 45 minutes west of downtown Denver. Rated by AAA as a Four Diamond resort, Monarch is in the top five percent of the nearly 31,000 properties approved by AAA that achieve this designation. Boasting 23 floors filled with 516 luxurious guest rooms and suites, five distinct restaurants, and over 40,000 square feet of gaming featuring 1,100 slot machines and over 45 table games. Spa Monarch carries the #1 Hotel Spa rating from USA Today’s Readers' Choice Awards. Monarch Chophouse carries OpenTable’s Diner’s Choice Award along with the Wine Spectator Award of Excellence. An award shared by Bistro Mariposa for both 2024 and 2025.

As a family-owned business, we are committed to excellence in every guest experience. We offer exceptional gaming, exquisite dining, unique and indulgent spa experiences, and a warm, welcoming acknowledgment every time you step through our doors. We focus on building lasting relationships with our guests and community, ensuring every interaction is hospitable and welcoming.

Responsibilities

• Develop and execute data-driven marketing strategies that increase revenue, strengthen guest loyalty, and support long-term casino growth.
• Lead customer segmentation, campaign targeting, execution, reporting, and performance analysis.
• Support loyalty programs and direct mail, email, and digital campaigns to improve guest engagement and marketing return on investment.
• Oversee guest database integrity, including security, data cleansing, and National Change of Address updates.
• Direct the analysis of player information from casino systems, data warehouses, and third‑party sources to identify marketing opportunities.
• Provide pre‑ and post‑campaign analysis and communicate findings to executive leadership and cross‑functional teams.
• Partner with executive leadership and other departments to align marketing initiatives with company objectives.
• Build effective working relationships with guests, Team Members, vendors, and partners.
• Lead marketing initiatives, establish priorities, and manage project deadlines.
• Perform other duties as assigned.

Qualifications

• Bachelor’s degree in Marketing, Data Analytics, Business Administration, or a related field.
• Six to seven years of progressive experience in database marketing or analytics, including three to five years in leadership.
• Casino industry experience with customer segmentation, campaign targeting, database analytics, and performance measurement.
• Experience with loyalty programs, direct mail, email, and digital campaigns.
• Proficiency with customer relationship management platforms, marketing automation tools, and reporting systems.
• Experience with slot player tracking, casino management, and marketing systems.
• Strong knowledge of SQL‑compliant databases, Microsoft SQL Server, relational databases, and data analysis.
• Proficiency with Microsoft Office, including Excel and Access.
• Working knowledge of programming or scripting languages, such as Python or JavaScript, and campaign tracking systems.
• Strong communication, analytical, project management, and relationship‑building skills.
• Ability to work a flexible schedule, including evenings, weekends, and holidays.
• Ability to obtain and maintain a Colorado Gaming Support License.

Benefits

• Enhanced health, dental, and vision insurance, along with a flexible spending account.
• Education, tuition, and certification reimbursement (up to USD 6,000 per calendar year).
• Growth opportunities available within department/company.
• Access the team dining hall with one free hot meal per shift.
• Company‑matched 401k.
• Paid time off and six observed holidays
• Team Member Hotel, Retail, and Spa Discounts
• Team Member Anniversary Recognition (earn resort credit, vacation trips and more!)

Save your gas and mileage on your car! Check out these convenient casino bus routes at www.casinoshuttle.com. As a Team Member of Monarch, we subsidize your bus transportation up to 80%!

An Equal Opportunity Employer: Monarch Casino Resort Spa does not discriminate on the basis of race, color, religion, national origin, sex, age, disability, genetic information or any other status protected by law or regulation. It is Monarch’s intention that all qualified applicants are given equal opportunity and that selection decisions be based on job‑related factors.

An Estimated Salary For This Position Would Be

We believe that our people are at the heart of our success. By investing in our team through growth opportunities and robust training programs, we cultivate an environment of loyalty and pride. Our focus on building a talent ecosystem in collaboration with local institutions enables us to ensure that every experience at Monarch reflects the luxury and dedication we stand for. Join us in creating extraordinary experiences that inspire and elevate the spirit of hospitality.