Marketing Director

KnowledgeLake; St. Louis (MO); On-site; USD 120,000 - 160,000; Full time

Job summary

A technology service provider is seeking a Director of HR and Talent to enhance their marketing strategy through ABM initiatives. This role requires extensive experience in B2B SaaS marketing, leadership, and operational excellence. The ideal candidate will drive measurable outcomes with a customer-centric approach and manage a small marketing team. A commitment to fostering collaboration and innovation is essential for success in this role.

Qualifications

• 7-12+ years in B2B SaaS marketing with ownership of pipeline and pricing.
• Experience with AI/automation products from pilot to production.
• Proven experience leading and managing people.

Responsibilities

• Launch a repeatable ABM engine and proof-rich content.
• Define MQLs, monitor CAC payback with Finance, and tune campaigns.
• Hire/coach team and provide mentorship and performance feedback.

Skills

B2B SaaS marketing

ABM development

Sales choreography

Leadership

On-camera interviewing skills

Tools

HubSpot

6sense

webinar platforms

CMS

GA4/BI

Job description

Director of HR and Talent at KnowledgeLake

POSITION OVERVIEW

In this role, you will make KnowledgeLake the obvious operating system for Document Service Providers by launching a repeatable ABM engine, proof-rich content, and sales enablement that converts at scale. Success in this role is measured by pipeline contribution, CAC payback, and conversion of named accounts into Starters/POCs.

FUNCTIONS OF THE JOB

Essential Functions

• ABM & demand gen. Operate a named-account engine: paid search on RFP terms, SEO, webinars, events, partner co-marketing.
• Content & communications. Own the proof engine: case studies, customer videos, PR, analyst relations, executive bylines - always with measurable outcomes.
• Sales partnership. Co‑own Starter (POC) targets with the CRO; support RFPs with mirror‑ready language.
• RevOps partnership. Define MQLs, routing SLAs, attribution; monitor CAC payback with Finance; tune campaigns to payback.
• Measurement ownership: Ownership of KPIs – e.g. pipeline contribution, CAC payback period, and MQL conversions.
• Own the plan & calendar. Build and run a quarterly marketing plan tied to the sales cadence.
• Variable Marketing budget. Define, track, and forecast spend; demonstrate ROI and CAC payback on all major initiatives.
• Team building. Hire/coach team. Provide mentorship, performance feedback, and career development opportunities to direct reports.

POSITION QUALIFICATION REQUIREMENTS

The following are the minimum qualifications an individual needs in order to successfully perform the duties and responsibilities of this position. The requirements listed below are representative of the knowledge, skill, and/or ability required.

Experience

• 7-12+ years in B2B SaaS marketing with ownership of pipeline and pricing/packaging; you’ve built ABM in a channel‑like or services‑heavy market.
• Evidence you’ve taken AI/automation products from pilot to production (SLG/Healthcare/Insurance/Education a plus).
• You’ve produced case studies with hard metrics and run analyst briefings or PR launches.
• Comfort with sales choreography (workshops, pilots, RFP cycles) and partnering with PS/CS for references.
• Tools: HubSpot, 6sense (or equivalent), webinar platforms, CMS, analytics (GA4/BI), and sales enablement tools.
• BPO/DSP, content services, or IDP background.
• On‑camera interviewing skills for customer videos.
• Proven experience leading and managing people, including hiring, coaching, and performance management.

Skills/Abilities

• Operator first. Clear plan, daily metrics, weekly adjustments.
• Story + math. You can write the paragraph, build the deck, and show the payback.
• One‑team. You align Sales, Product, CS, and RevOps; no silos.
• Bias to ship. Fast, quality assets now; iterate with proof.
• Leadership. Demonstrates leadership aligned with company values, fostering collaboration and psychological safety.

Travel

• Travel ~25–35% as needed to accelerate pipeline: roundtables, customer interviews, events.

SUPERVISORY DUTIES

• Directly manage and coach a small marketing team, including specialists, coordinators, and/or managers.
• Provide clear performance expectations with regular feedback.
• Foster an inclusive, collaborative team culture that encourages creativity, accountability, and professional growth.

Seniority level

• Director

Employment type

• Full‑time

Job function

• Marketing
• Software Development