Marketing Manager

Evlo AI; Minneapolis (MN); On-site; USD 90,000 - 130,000; Full time

Job summary

Evlo AI is seeking a growth-oriented marketer to own demand generation and brand strategy. You will translate product positioning into integrated campaigns spanning SEO/SEM, paid media, lifecycle email, and content marketing to drive pipeline and market awareness for B2B and B2C audiences.

You will collaborate with sales, product marketing, and design to plan, launch, and measure campaigns that tie to real revenue metrics and ROI.

Qualifications

• 4–7 years of marketing experience in tech with measurable impact on pipeline or revenue.
• Hands-on expertise with marketing automation and analytics platforms (HubSpot, Marketo, GA4, Looker).
• Deep knowledge of SEO/SEM fundamentals including keyword strategy and landing page optimization.
• Strong copywriting and editorial judgment for multiple channels.
• Proven project-management skills to run several campaigns on tight timelines.
• Bachelor’s degree in marketing, communications, or related field (or equivalent experience).

Responsibilities

• Plan and execute integrated, multi-channel campaigns across paid search, paid social, email, and content.
• Own SEO and on-page optimization end-to-end.
• Manage SEM programs including bidding, ad copy testing, and budget pacing.
• Define and report KPIs like CAC, MQL-to-SQL, pipeline ROI with GA4/HubSpot/BI dashboards.
• Run A/B tests on messaging, landing pages, and creative; document learnings.
• Develop and manage the content calendar with writers and designers to ship assets on schedule.
• Oversee agency and vendor relationships and present performance reviews to leadership.

Skills

Campaign strategy

Content marketing

Copywriting

Project management

Analytics

Education

Bachelor's in Marketing/Communications

Tools

HubSpot

Marketo

GA4

Looker

Job description

About The Role

The role owns demand generation and brand strategy for a growth-stage technology company, translating product positioning into campaigns that consistently drive qualified pipeline and market awareness across B2B and B2C audiences.

The role owns demand generation and brand strategy for a growth-stage technology company, translating product positioning into campaigns that consistently drive qualified pipeline and market awareness across B2B and B2C audiences. You will lead integrated programs spanning SEO/SEM, paid media, lifecycle email, and content marketing — partnering with sales, product marketing, and design to plan, launch, and measure campaigns that move real revenue metrics, not vanity numbers.

Key Responsibilities

• Plan and execute integrated, multi-channel campaigns across paid search (Google Ads), paid social (LinkedIn, Meta), email, and organic content
• Own SEO strategy end-to-end: keyword research, on-page optimization, technical SEO coordination, and link-building programs to grow organic pipeline
• Manage SEM programs including bid strategy, ad copy testing, audience segmentation, and budget pacing across platforms
• Define and report on KPIs — CAC, MQL-to-SQL conversion, pipeline contribution, and channel ROI — using GA4, HubSpot/Marketo, and BI dashboards
• Run structured A/B tests on messaging, landing pages, and creative; document learnings and scale what works
• Develop and manage the content calendar in partnership with writers and designers to ship high-quality assets on schedule
• Own agency and vendor relationships, manage channel budgets, and present performance reviews to marketing and sales leadership

What We Are Looking For

• 4-7 years of marketing experience in B2B or B2C tech, with demonstrable impact on pipeline, revenue, or customer acquisition
• Hands-on expertise with marketing automation and analytics platforms (HubSpot, Marketo, GA4, Looker or similar)
• Deep working knowledge of SEO/SEM fundamentals — comfortable owning keyword strategy, ad account structure, and landing page optimization
• Strong copywriting and editorial judgment; able to craft and edit messaging for multiple channels and audiences
• Proven project-management skills with the ability to run several concurrent campaigns on tight timelines
• Bachelor's degree in marketing, communications, or a related field (or equivalent practical experience)
• Bonus: experience with ABM platforms (6sense, Demandbase), marketing attribution tools, Webflow/Figma, or prior exposure to product-led growth motion