Field Marketing Manager

Adecco; Boston (MA); On-site; USD 80,000 - 100,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401K plan

Job summary

A staffing agency is seeking a Field Marketing Manager to lead integrated marketing efforts across North America. The role focuses on executing account-based marketing strategies to drive revenue growth and enhance brand presence. Ideal candidates should have a strong background in B2B demand generation, proficiency in tools like Marketo and Salesforce, and excellent communication skills. This contract position requires a bachelor's degree in a relevant field and offers various benefits to associates.

Qualifications

• 5+ years of B2B demand generation/marketing experience in tech/SaaS.
• Experience managing integrated campaigns from strategy to analysis.
• Proficient in marketing automation and CRM platforms.

Responsibilities

• Lead regional marketing strategy to meet pipeline goals.
• Execute integrated ABM campaigns with Sales team collaboration.
• Analyze marketing activities for pipeline growth and ROI.

Skills

ABM

B2B sales processes

Cross-channel campaign management

Lead scoring

Project management

Analytical skills

Communication skills

Education

Bachelor's degree in Business, Marketing or Communications

Tools

Marketo

Salesforce

6sense

Job description

Field Marketing Manager (Contract)

As the Field Marketing Manager, you will be the strategic and operational lead for all integrated field marketing efforts across your assigned North American territory. This high‑impact role translates the Americas go‑to‑market strategy into measurable regional action.

You will serve as the essential connective tissue between regional sales, SDR, channel teams, and corporate marketing. Your ultimate mandate is to build and execute integrated programs including live, virtual, and partner‑led engagements to generate pipeline, accelerate deals, and deepen our brand in market. You will directly manage initiatives that contribute to territory‑specific revenue growth objectives.

What you’ll do:

• Regional Strategy & Pipeline Ownership: Operate as a marketing owner, fully accountable for regional pipeline goals, new logo growth, and revenue acceleration. Act as the voice of the region, ensuring alignment with global marketing programs while strategically adapting content, messaging, and execution to local market realities.
• ABM Program Execution: Partner closely with Sales leadership and the regional Sales team to understand strategic business priorities, identify key target accounts, and design and execute integrated ABM campaigns that deliver demonstrable results in regional pipeline development.
• Event Leadership & ROI: Develop and execute comprehensive event strategies covering pre‑event promotion, on‑site engagement, and rigorous post‑event follow‑up to maximize pipeline contribution and track measurable ROI for tradeshows, regional events, and virtual gatherings.
• Support Partner Marketing Initiatives: Proactively collaborate with the Partner Marketing team to support co‑sponsored activities, joint events, and other initiatives that effectively drive demand and pipeline through the partner ecosystem.
• Sales & SDR Collaboration: Collaborate closely with Sales and SDR teams to drive pipeline, ensuring every touchpoint is connected and the entire buyer journey is measurable.
• Lead‑to‑Revenue Management: Own the ongoing inspection and optimization of the full “Lead – Closed‑Won” lifecycle for all segment‑specific marketing‑influenced pipeline within your region.
• Performance Analysis & Optimization: Utilize sophisticated event and campaign data and analytics to measure the definitive impact of field marketing activities on pipeline growth, revenue generation, and overall ROI, translating data into actionable, high‑impact program‑optimization recommendations.
• Budget Management: Oversee the assigned region‑specific field marketing budget, tracking spending with precision to ensure programs are executed within budget and geared toward driving ROI.

Required Skills:

• Comprehensive knowledge of and demonstrated success in ABM, vertical and broad‑based demand generation in a B2B technology/complex SaaS sales environment.
• Understanding of general B2B sales processes.
• Experience managing cross‑channel, integrated campaigns from strategy, planning, activation, measurement/analysis, and optimization.
• Understanding of lead scoring and complex B2B sales revenue lifecycle including MQL‑SQO handoffs.
• Experience working with SDR teams and an understanding of how to brief and arm SDRs for successful follow‑up on hand‑raisers or exploration of key target accounts identified for ABM strategies.
• Demonstrated ability to manage large complex projects and programs to completion, within budget and to a high quality, paying attention to detail.
• Highly results focused with demonstrated analytical skills and prior experience reporting on marketing KPIs to senior leadership and stakeholders.
• Ability to learn quickly, synthesize and act based on learnings.
• Ability to effectively communicate both the value and benefit of overall and specific marketing channels and deploy them strategically as needed.
• Excellent interpersonal, organizational and prioritization skills.
• Highly effective verbal and written communication/presentation skills.
• Ability to meet tight deadlines across a range of initiatives.
• Self‑starter with a growth mindset and ability to act with urgency.

Education and Experience:

• Bachelor’s degree in Business, Marketing, Communications or equivalent related education preferred.
• B2B demand generation/marketing experience in tech/SaaS.
• Proficiency in marketing automation and CRM platforms (Marketo and Salesforce preferred).
• Experience with ABM tools such as 6sense preferred.

Fine print:

This is a W2 position.

Benefit offerings available for our associates include medical, dental, vision, life insurance, short‑term disability, additional voluntary benefits, EAP program, commuter benefits and a 401K plan. Our benefits provide employees the flexibility to choose the type of coverage that meets their individual needs. There is no PTO or holiday pay for contracts. Sick leave is accrued where applicable, check your state laws.

Equal Opportunity Employer / Veterans / Disabled

We are an equal opportunity employer and welcome applications from veterans and individuals with disabilities.

Work Authorization

Must be authorized to work in the U.S. without employer sponsorship.

Fair Chance and Criminal Background Consideration

• California Fair Chance Act
• Los Angeles City Fair Chance Ordinance
• Los Angeles County Fair Chance Ordinance for Employers
• San Francisco Fair Chance Ordinance

Massachusetts Candidates Only

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Seniority level

Mid‑Senior level

Employment type

Contract

Job function

Human Resources

Industries

Software Development