Vice President of Marketing

Fitt Insider; Austin (TX); On-site; USD 140,000 - 180,000; Full time

Job summary

A health and wellness company is looking for a Vice President of Marketing to spearhead its marketing initiatives. You will oversee brand strategy, drive growth across direct-to-consumer channels, and manage the marketing budget. This role requires over 10 years of marketing experience, particularly in the health or consumer technology sectors. Strong analytical, leadership, and execution skills are essential for success in this high-impact position.

Qualifications

• 10+ years of experience in marketing with progressive leadership roles.
• Experience in DTC or health and wellness sectors.
• Proven track record of executing growth strategies.

Responsibilities

• Lead overall marketing and brand strategies.
• Drive growth through eCommerce and media strategies.
• Build and manage the marketing budget.

Skills

Strategic marketing

Digital acquisition channels

Analytics and measurement

Influencer marketing

Team leadership

Job description

Vice President of Marketing

Fitt Insider – a regenerative and preventive medicine leader using AI biomarker analysis and telemedicine to deliver personalized care for optimal, long-term health. We are seeking a bold and disruptive, results‑driven VP of Marketing to accelerate our growth by owning the marketing strategy across multiple product verticals and executing marketing plans across multiple communication vehicles, including creative and measurement. This leader will shape the marketing vision while rolling up sleeves to execute high‑impact initiatives across brand, growth and new market expansion. Ideal for a strategic, forward‑thinking marketing executive who thrives in a fast‑paced, mission‑driven environment.

Responsibilities

• Own and lead overall marketing and brand strategies, determining how, where, and when the brand will grow to establish a strong, trusted patient experience.
• Establish marketing frameworks and processes and develop a high‑performance marketing team to scale growth.
• Drive growth across DTC channels, including developing and executing eCommerce, paid and organic media strategies.
• Build and manage the marketing budget, forecasting key growth metrics and optimizing ROI across spend categories.
• Lead measurement and analytics including data‑driven experimentation (A/B testing) to refine pricing, campaigns, funnels, and messaging.
• Conduct deep market and competitive analysis to uncover new opportunities and inform new vertical launches.
• Collaborate with cross‑functional partners, including Operations, Clinical, Product and Technology teams, to ensure a cohesive consumer experience.

Requirements

• 10+ years of progressive marketing experience, including leadership roles in DTC or health, wellness, or consumer technology sectors.
• Proven success building and executing growth strategies in a fast‑scaling or disruptive company.
• Experience launching new verticals or product lines.
• Demonstrated experience with influencer, podcast, or partnership marketing with measurable growth impact.
• Budget ownership experience, including performance accountability.
• Expert in digital acquisition channels and performance metrics (social, paid search, email, retention).
• Hands‑on operator comfortable leading strategy and executing directly with a small team.
• Strong analytical mindset with a bias for experimentation, testing, and iteration.
• Exceptional communication and leadership skills—able to inspire teams and align stakeholders around a growth vision.

Seniority level: Executive

Employment type: Full-time

Job function: Marketing

Industries: Wellness and Fitness Services