Marketing Data Product Manager: CDP & Fan Activation

TKO; Home (KS); On-site; USD 105,000 - 140,000; Full time

Job summary

TKO Group Holdings, Inc. is seeking a Product Manager (Marketing) within the Data & AI Services to own data products spanning email marketing platforms and the Customer Data Platform (CDP).

You will drive audience growth, activation, and measurement while ensuring governance, identity resolution, consent handling, and reliable data movement across marketing tech ecosystems. You will work with cross‑functional squads to translate marketing use cases into trusted data products, develop roadmaps,

Qualifications

• Proven experience with marketing technology platforms, CRM ecosystems, and CDPs.
• Strong understanding of marketing data flows, APIs, ETL/ELT, identity resolution, and governance.
• Experience translating marketing needs into product roadmaps, data models, and cross‑functional plans.
• 5+ years in Product Management or related role.
• Bachelor's degree in information systems, CS, or equivalent.

Responsibilities

• Own data products across the Data Platform, email marketing platforms, and CDP.
• Develop and maintain product roadmaps and stakeholder communications.
• Collaborate with Data Engineers, Analysts, and Marketing stakeholders to improve pipelines and data models.
• Define data quality standards, governance controls, and activation rules.
• Support measurement and experimentation with clean audience definitions and analytics.
• Translate business goals into detailed user stories with acceptance criteria.
• Lead Agile ceremonies and ensure alignment with governance policies.
• Deliver product updates and roadmaps to internal and external stakeholders.

Skills

Marketing platforms

CDP

Agile

Stakeholder management

Data governance

SQL basics

Product lifecycle

Communication

Detail‑oriented

Confidentiality

Education

Bachelor's degree in information systems, Computer Science, or equivalent

Tools

JIRA

Salesforce

Zeta

Job description

TKO Group Holdings, Inc. is seeking a Product Manager (Marketing) within the Data & AI Services to own data products spanning email marketing platforms and the Customer Data Platform (CDP).

You will drive audience growth, activation, and measurement while ensuring governance, identity resolution, consent handling, and reliable data movement across marketing tech ecosystems. You will work with cross‑functional squads to translate marketing use cases into trusted data products, develop roadmaps,