Marketing Tech Product Manager – Loyalty & CDP Pro

Alexander Technology Group; Newton (MA); On-site; USD 118,000 - 177,000; Full time

Job summary

Alexander Technology Group is seeking a Product Manager, Marketing Technology to own the roadmap for customer-facing MarTech, including CDP and CRM, across digital and physical channels. The role emphasizes hands-on prototyping, building POCs, and testing ideas before scaling solutions.

You will drive evaluation of platforms like Braze, Iterable, Blueshift, and collaborate with Marketing, Data, Analytics, Technology, and Operations to deliver measurable impact.

Qualifications

• 5+ years of Product Management experience, especially for complex customer/marketing technology products.
• Experience with customer loyalty, engagement, or rewards programs.
• Direct experience with CDP, CRM, marketing automation, customer data, event collection, attribution, or related MarTech platforms.
• Experience evaluating, selecting, implementing, integrating, or owning customer technology platforms.
• Understanding of platforms such as Braze, Iterable, Blueshift, or comparable technologies.
• Experience supporting omnichannel customer journeys across digital and physical environments.

Responsibilities

• Own the product strategy and roadmap for marketing technology and customer data platforms.
• Lead initiatives involving CDP, CRM, loyalty, marketing automation, mobile applications, and related customer technologies.
• Help evaluate and select new platforms and vendors as the organization evolves its MarTech ecosystem.
• Define and prioritize capabilities based on customer needs, business value, technical feasibility, and measurable impact.
• Develop the roadmap for customer data, event collection, attribution, personalization, and segmentation.
• Partner closely with Marketing, Data, Analytics, Technology, Product, and Retail Operations.
• Connect technology initiatives to customer acquisition, conversion, engagement, and retention.
• Integrate customer technologies to support a unified customer profile and more personalized experiences and offers.
• Support customer journeys that span both digital and physical retail experiences.
• Prototype solutions, build proofs of concept, test ideas, and use results to determine where to invest.
• Establish success metrics and use data, experimentation, and customer insights to guide product decisions.
• Improve the quality and reliability of customer event collection and attribution.
• Manage vendor relationships and evaluate emerging marketing technologies.
• Maintain documentation around system architecture, integrations, workflows, and product capabilities.
• Share product management best practices and help strengthen the broader Product Management function.
• Explore practical applications of AI across products, customer experiences, prototypes, and internal workflows.

Skills

Roadmap ownership

Prototyping

Cross-functional collaboration

Data-driven decisions

Agile development

Vendor management

Hands-on product sense

Education

Bachelor's degree

Job description

Alexander Technology Group is seeking a Product Manager, Marketing Technology to own the roadmap for customer-facing MarTech, including CDP and CRM, across digital and physical channels. The role emphasizes hands-on prototyping, building POCs, and testing ideas before scaling solutions.

You will drive evaluation of platforms like Braze, Iterable, Blueshift, and collaborate with Marketing, Data, Analytics, Technology, and Operations to deliver measurable impact.