Product Manager: CDP & Marketing Tech (AI-Driven)

Nordstrom; Seattle (WA); On-site; USD 122,000 - 189,000; Full time

Benefits offered by this job

Medical/Vision/Dental

Retirement & PTO

Life Insurance

Merchandise Discount

EAP Resources

Job summary

Nordstrom seeks a Product Manager II for Customer Data Platform & Marketing Technology to lead products and integrations that connect customer data to the channels marketers use to reach customers.

This role supports and evolves our CDP, deep linking capabilities, and marketing feed connections that power personalization, attribution, and customer engagement across Nordstrom's ecosystem, including paid media.

Qualifications

• 3+ years of product management experience in a technology-driven environment, ideally with data platforms, integration, or marketing technology products.
• Bachelor's degree in business, marketing, computer science, or related field; advanced degree is a plus.
• Working knowledge of customer data platforms and concepts like audience segmentation and activation, plus marketing feed management.

Responsibilities

• Own the CDP roadmap and onboarding of additional data sources; improve data quality and enrichment.
• Lead integration work with marketing feeds and vendor relationships; ensure data completeness and timeliness.
• Define, measure, and track KPIs for CDP and integrations; drive data quality and latency improvements.
• Collaborate with Marketing, Analytics, and Engineering to translate business needs into clear requirements.

Skills

Product management

Data platforms

Vendor management

Cross-functional collaboration

AI tooling

Data quality

Education

Bachelor's degree

Tools

CDP tools

Marketing platforms

APIs

AI tools

Job description

Nordstrom seeks a Product Manager II for Customer Data Platform & Marketing Technology to lead products and integrations that connect customer data to the channels marketers use to reach customers.

This role supports and evolves our CDP, deep linking capabilities, and marketing feed connections that power personalization, attribution, and customer engagement across Nordstrom's ecosystem, including paid media.