Digital & Data Ops Lead: Marketing Analytics & Optimization

PCMA Greater Midwest Chapter; Chicago (IL); On-site; USD 90,000 - 130,000; Full time

Job summary

PCMA Greater Midwest Chapter seeks a Digital & Data Operations Manager to own marketing data, analytics, tracking, and conversion optimization. You will oversee recommendations to improve MarTech, performance, and digital experiences, aligning with growth and revenue goals.

The role spans data analysis, UX review, personalization, and lifecycle automation, delivering insights for campaigns and audience targeting across sectors.

Qualifications

• 2-5 years of experience in marketing analytics, digital analytics, or business intelligence.
• Experience building dashboards in Looker Studio, Power BI, Tableau, or similar BI tools.
• Familiarity with CRM systems (Salesforce, Dynamics, etc.).
• Experience analyzing email marketing and digital campaign performance.
• Strong knowledge of digital analytics, reporting, and optimization.
• Experience partnering cross-functionally with marketing, content, technology, and stakeholders.
• Exposure to AI-enabled marketing tools or advanced analytics with scalable use.

Responsibilities

• Translate strategy into measurable data and reporting requirements.
• Coach staff on reading dashboards and acting on insights.
• Maintain clean, governed member and constituent data across systems.
• Present actionable findings to leadership in clear terms.
• Build campaigns using audience insights for targeting and measurement.
• Analyze member journeys to identify drop-off points.
• Design and run A/B and multivariate tests on landing pages and emails.
• Use behavioral data to recommend page and form improvements.
• Track and report conversion rates across core funnels.
• Deliver post-campaign analyses with recommendations for the next cycle.
• Apply AI-enabled tools for predictive insights within governance standards.

Skills

Marketing analytics

Dashboard development

CRM & marketing automation

Digital analytics

Data governance

Cross-functional collaboration

Tools

Power BI

Tableau

Salesforce

Microsoft Dynamics

Marketing Cloud

Job description

PCMA Greater Midwest Chapter seeks a Digital & Data Operations Manager to own marketing data, analytics, tracking, and conversion optimization. You will oversee recommendations to improve MarTech, performance, and digital experiences, aligning with growth and revenue goals.

The role spans data analysis, UX review, personalization, and lifecycle automation, delivering insights for campaigns and audience targeting across sectors.