CDP & Marketing Data Lead, Audience Strategy

Citizens Bank; Westwood (MA); Hybrid; USD 197,000 - 295,000; Full time

Benefits offered by this job

Competitive pay

Medical, dental and vision coverage

Retirement benefits

Education reimbursement

Wellness programs

Job summary

Citizens Bank is seeking a Marketing Data & Audiences Lead to define and execute an enterprise marketing data strategy, CDP selection, and audience activation across channels. You will lead a team delivering data products, governance, and scalable activation to improve customer acquisition, personalization, and measurable business outcomes.

The role partners across Marketing, Engineering, Analytics, and Risk to establish the vision, roadmap, and operating model required to transform how Citizens

Qualifications

• Bachelor's degree required in a relevant field.
• 10+ years in Marketing Tech, Product, or Data/Analytics.
• 5+ years leading high-performing teams.
• Experience with large-scale data, CDP, and marketing transformation.
• Ability to define enterprise data strategy, roadmaps, and ROI.
• Strong leadership and executive stakeholder skills.

Responsibilities

• Define vision, strategy, and multi-year roadmap for marketing data and Customer 360.
• Lead CDP selection, implementation, and adoption to deliver measurable value.
• Architect data strategy aligning first-, second-, and third-party data.
• Create scalable audience activation and governance standards.
• Partner with cross-functional teams to translate strategy into roadmaps.
• Build and develop a high-performing team for data strategy and products.
• Manage product roadmap, investments, and operating model.

Skills

Marketing data

CDP strategy

Audience management

Leadership

Stakeholder collaboration

ROI modelling

Executive communication

Education

Bachelor's Degree

Master's Degree preferred

Tools

Adobe Experience Platform

Job description

Citizens Bank is seeking a Marketing Data & Audiences Lead to define and execute an enterprise marketing data strategy, CDP selection, and audience activation across channels. You will lead a team delivering data products, governance, and scalable activation to improve customer acquisition, personalization, and measurable business outcomes.

The role partners across Marketing, Engineering, Analytics, and Risk to establish the vision, roadmap, and operating model required to transform how Citizens