Marketing Data & Optimization Lead

PCMA; Chicago (IL); On-site; USD 90,000 - 140,000; Full time

Job summary

PCMA seeks a Digital & Data Operations Manager to own marketing data, analytics, tracking, and conversion optimization. The role improves MarTech ecosystem, marketing performance, and digital user experiences through data-driven decisions.

It bridges strategy and execution across data analysis, UX review, personalization, and audience targeting. You will analyze journeys across join, renewal, event registration, and education enrollment; run A/B tests; and build leadership dashboards.

Qualifications

• Experience translating business needs into measurable data requirements.
• Ability to coach teams on dashboards and actionable insights.
• Proven data governance across multiple marketing platforms.

Responsibilities

• Partner with Marketing and business units to translate strategy into data requirements.
• Interpret data, coach staff on dashboards, and act on insights for optimization.
• Maintain clean member data across systems with IT/CRM owners.
• Present findings to leadership in clear, non-technical terms.
• Design experiments and analyze results to improve journeys and conversions.
• Develop dashboards covering acquisition, renewal, and engagement KPIs.

Skills

Data analysis

Marketing analytics

A/B testing

Dashboards

Stakeholder communication

Tools

Google Analytics 4

UTM tagging

Tableau/Power BI

SQL

Job description

PCMA seeks a Digital & Data Operations Manager to own marketing data, analytics, tracking, and conversion optimization. The role improves MarTech ecosystem, marketing performance, and digital user experiences through data-driven decisions.

It bridges strategy and execution across data analysis, UX review, personalization, and audience targeting. You will analyze journeys across join, renewal, event registration, and education enrollment; run A/B tests; and build leadership dashboards.