Senior Omnichannel Data & Analytics Lead

Adelphi Group; New York (NY); On-site; USD 80,000 - 90,000; Full time

Job summary

Omnicom Precision Marketing's MRM Health unit is seeking a Senior Analyst, Omnichannel Data & Analytics to join our Marketing Science team. You will transform data, shape data strategy, and deliver performance analytics to support healthcare-focused campaigns across CRM, media, and paid channels.

Ideal candidates bring strong BI skills, experience with data flows from CDP to activation platforms, and the ability to translate complex datasets into strategic recommendations for clients in

Qualifications

• 4+ years in marketing/ customer analytics, digital analytics or related fields.
• Strong SQL skills with large and complex datasets.
• Experience with CDPs or audience management environments.
• Understanding of data ingestion, data models, identity resolution, segmentation and audience activation concepts.
• Experience building ETL (Extract, Transform, Load) processes.
• Experience analyzing digital marketing, CRM, customer or media data.
• Familiarity with BI and data visualization tools.
• Exposure to GA4/digital analytics
• Ability to communicate analytical findings to non-technical stakeholders.
• Ability to operate in a consulting/agency environment across multiple disciplines and stakeholders.

Responsibilities

• Conduct advanced analyses across digital, CRM, media, and customer/HCP data to identify behavioral patterns, audience opportunities, journey insights, and optimization opportunities.
• Move beyond reporting to identify why performance is changing, what opportunities exist, and what actions should be taken next.
• Work hands-on with Salesforce Data Cloud and Marketing Cloud Personalization to explore customer/HCP profiles, attributes, behaviors, segments, and audiences.
• Prepare and transform data from CDP to analytics and AI-enabled platforms including Databricks.
• Support the identification, definition, sizing, and validation of audiences for activation across CRM, marketing automation, and paid media.
• Analyze audience activation performance, match rates, reach, engagement, conversion, and other relevant media outcomes and evaluate opportunities to use first‑party data and CDP audiences to improve targeting, suppression, personalization, and media efficiency.
• Perform exploratory and advanced analytics using multiple structured and behavioral data sources. Work with Databricks and AI-enabled analytics capabilities to support deeper audience intelligence, predictive analysis, behavioral modeling, and emerging AI‑driven marketing use cases.
• Identify opportunities to evolve from descriptive analytics toward predictive and prescriptive analytics.

Skills

4+ years marketing analytics

SQL proficiency

CDP familiarity

Data ingestion

Identity resolution

ETL processes

BI & visualization

Google Analytics familiarity

Predictive analytics exposure

Communication skills

Multidisciplinary teamwork

Tools

Databricks

Tableau

Power BI

Looker

Salesforce Data Cloud

Salesforce Marketing Cloud

Job description

Omnicom Precision Marketing's MRM Health unit is seeking a Senior Analyst, Omnichannel Data & Analytics to join our Marketing Science team. You will transform data, shape data strategy, and deliver performance analytics to support healthcare-focused campaigns across CRM, media, and paid channels.

Ideal candidates bring strong BI skills, experience with data flows from CDP to activation platforms, and the ability to translate complex datasets into strategic recommendations for clients in