Data-Driven Health Marketing Leader

Select Recruiting Group, LLC; United States; On-site; USD 140,000 - 210,000; Full time

Job summary

Select Recruiting Group, LLC is seeking a Director of Marketing for a growing multi-location healthcare services organization to build a modern, data-driven marketing function. This leadership role is hands-on, strategic, and highly visible, focused on strategy, team development, and translating patient data into measurable growth.

You will own patient acquisition, engagement, retention, and reactivation while advancing CRM, analytics, digital marketing, and AI capabilities.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or related field; MBA preferred.
• 8+ years of progressive Director-level marketing experience with a proven track record of campaigns and team leadership.
• Healthcare marketing experience with understanding of patient journey and lifecycle.
• Proven success in driving patient acquisition, retention, reactivation, and revenue growth.
• Experience supporting multi-location, multi-site, or geographically dispersed organizations.
• Strong knowledge of CRM platforms, lifecycle marketing, segmentation, automation, and analytics.
• Experience collaborating with IT on CRM implementations, data integration, and digital transformation.
• Fluency in performance marketing including paid search, SEO, digital media, and agency management.
• Ability to interpret data, identify trends, and translate insights into business decisions.
• Familiarity with Power BI or similar BI tools.
• Understanding of how AI can improve marketing execution, analytics, and personalization.

Responsibilities

• Develop and execute an integrated marketing strategy aligned with growth objectives.
• Lead and develop a lean internal marketing team responsible for creative, content, community engagement, and execution.
• Own the full patient lifecycle: acquisition, engagement, retention, reactivation, and loyalty.
• Use patient and performance data to identify growth opportunities and improve campaign effectiveness.
• Lead CRM and patient-engagement platform implementation and optimization.
• Collaborate with IT to strengthen marketing systems, data integration, reporting, automation, and AI capabilities.
• Build dashboards and reporting linking marketing investments to appointments, activity, revenue, and ROI.
• Oversee digital marketing programs and external partners across paid search, SEO, social, content, and other channels.
• Develop scalable marketing strategies and playbooks for multiple locations while addressing market needs.
• Strengthen local-market and community marketing programs to build awareness and trust.
• Establish clear goals, budgets, and accountability across marketing.
• Evaluate team, agencies, technology, and workflows; recommend improvements.
• Collaborate with Operations, Finance, IT, clinical leadership, and executives.
• Recruit and develop additional marketing talent as the organization grows.
• Ensure marketing activities comply with healthcare, privacy, and regulatory requirements.

Skills

Director-level leadership

Healthcare marketing

Campaign management

Data-driven decision making

Performance marketing

Cross-functional leadership

Power BI familiarity

Analytics

AI in marketing

Education

Bachelor's degree in Marketing / related field

Master’s degree or MBA

Tools

CRM platforms

Power BI

Job description

Select Recruiting Group, LLC is seeking a Director of Marketing for a growing multi-location healthcare services organization to build a modern, data-driven marketing function. This leadership role is hands-on, strategic, and highly visible, focused on strategy, team development, and translating patient data into measurable growth.

You will own patient acquisition, engagement, retention, and reactivation while advancing CRM, analytics, digital marketing, and AI capabilities.