Lead Marketing Analytics Specialist

Nemours Children's Health; United States; Hybrid; USD 120,000 - 170,000; Full time

Benefits offered by this job

Health insurance

Job summary

Nemours Children's Health is seeking an analytics-driven Lead Marketing Analytics Specialist to join its expanding Digital Analytics team. This role leads end-to-end marketing analytics, translating data from campaigns, digital channels, brand initiatives, and other sources into actionable insights that improve performance and ROI.

The ideal candidate demonstrates success in elevating marketing results, is comfortable with SQL, web analytics, dashboard development, and data storytelling for

Qualifications

• Bachelor degree required.
• 7+ years in marketing/digital analytics.
• Expert SQL skills; optimize complex queries.
• Experience with EPIC or healthcare/EHR systems.
• Strong Power BI capabilities (DAX, data modeling).
• Ability to translate data into insights for non-technical audiences.
• Demonstrated ability to work independently and drive projects.

Responsibilities

• Translate data into actionable recommendations that drive strategy and optimization.
• Connect marketing analytics with clinical/patient data where relevant.
• Write SQL queries and maintain data pipelines for reporting/analysis.
• Design/assess measurement frameworks for campaigns across channels.
• Collaborate on web analytics instrumentation and dashboards.
• Build and maintain Power BI dashboards for self-service visibility.
• Identify problems/opportunities and drive projects to completion.
• Conduct market research and competitive analysis to inform decisions.

Skills

Independent worker

Strategic thinking

Executive storytelling

Cross-team collaboration

Problem identification

Education

Bachelor's degree

Tools

SQL

Power BI

EPIC/EPIC Systems

GA4

PostHog

ArcGIS

Job description

Nemours Children’s Health is seeking an analytics-driven strategic Lead Marketing Analytics Specialist to join its growing Digital Analytics team. This role leads end-to-end analytics for the marketing function, translating data from campaigns, digital channels, brand and reputation initiatives, and other sources into actionable insights that improve performance, inform strategy, and maximize return on investment. The role combines advanced technical skills in SQL, web analytics, campaign measurement, dashboard development, and data visualization with clear, executive-ready storytelling. This high-level individual contributor will proactively identify opportunities, anticipate stakeholder needs, and recommend actions that support data-driven decisions. The position does not include direct people-management responsibilities.

The ideal candidate will be able to clearly demonstrate previous successes in improving marketing performance. Ideally based in Delaware, we are open to hybrid or remote workers, but the candidate is expected to be available for Eastern time zone.

Essential Functions:

1. Insights & Optimization: Translate data into clear, actionable recommendations that drive marketing strategy and continuous optimization
2. Healthcare/EPIC Systems: Apply working knowledge of EPIC to connect marketing analytics with clinical/patient systems data where relevant
3. SQL & Data Work: Serve as a technical resource by collecting, extracting, transforming, and validating marketing data from digital platforms, CRM systems, advertising campaigns, market research, and other sources. Write SQL queries and help maintain reliable data pipelines and datasets for reporting and analysis.
4. Campaign Analysis: Partner with team members to design and execute measurement frameworks for marketing campaigns across channels, and serve as a hands-on backup in evaluating performance, attribution, and ROI.
5. Web Analytics: Collaborate with colleagues responsible for web and digital analytics instrumentation, tracking, and reporting, and work alongside them as a backup to identify trends and friction points in the user journey.
6. Dashboarding: Work alongside dashboard owners to build, maintain, and enhance Power BI dashboards, stepping in as a hands-on backup to ensure stakeholders have reliable, self-service visibility into performance.
7. Operate independently to identify problems and opportunities proactively, and see projects through from question to recommendation
8. Market Research & Competitive Analysis: Conduct research and analyze competitors to identify industry trends, market opportunities, and potential threats.

Requirements:

• Bachelor Degree required
• 7+ years of experience in marketing analytics, digital analytics, or a related analytics discipline
• Expert-level SQL skills; comfortable writing and optimizing complex queries
• Experience with EPIC or other healthcare/EHR systems
• Strong proficiency in Power BI (dashboard design, DAX, data modeling)
• Proven ability to turn data into clear insights and recommendations for non-technical audiences
• Track record of working independently, prioritizing effectively, and driving projects to completion
• Strong collaboration and communication skills; comfortable partnering across teams and levels

Preferred

• Hands-on experience with web analytics platforms (e.g., PostHog, Google Analytics/GA4, Adobe Analytics)
• Experience using geographic information systems, such as ArcGIS, to analyze and visualize geographic, market, and audience data.
• Experience in Healthcare or similar industries

Nemours Children's Health is an internationally recognized pediatric health system serving more than 1.7 million patient encounters each year. We deliver care across six states through two freestanding children’s hospitals — Nemours Children's Hospital, Delaware and Nemours Children's Hospital, Florida — along with a network of more than 80 primary, urgent, and specialty care practices and more than 40 hospital partnerships.

Backed by the Nemours Foundation and Alfred I. duPont Trust, our $1.7B nonprofit system is dedicated to improving children's health through clinical care, research, education, advocacy, and prevention. Our Whole Child Health approach focuses equally on prevention and treatment, partnering with communities to help every child thrive.

Inclusion and belonging guide our strategy and growth. We are committed to culturally relevant care, reducing health disparities, and fostering an environment where every associate, patient, and family feels supported and valued.

Learn more at Nemours.org.