Content Marketing Manager

Leoforce; Raleigh (NC); Hybrid; USD 90,000 - 100,000; Full time

Job summary

Leoforce is seeking a Content Marketing Manager in Raleigh, NC to lead content strategy and thought leadership for its AI-powered recruiting platform and sister companies. You will own buyer-facing content across the full customer journey, including executive messaging and GEO/AEO visibility.

You will translate complex AI and talent acquisition topics into clear narratives, build thought leadership programs with executives, and drive demand generation and sales enablement across cross-functional

Qualifications

• Minimum four years of relevant experience in B2B SaaS content marketing or related fields.
• Proven ability to translate complex AI concepts into clear, compelling narratives.
• Strong writing, editing, and storytelling across multiple formats and audiences.

Responsibilities

• Lead the development and execution of an integrated content strategy for product positioning and market education.
• Translate AI and talent acquisition concepts into engaging content for website, campaigns, and sales materials.
• Partner with executives and SMEs to build thought leadership programs and executive communications.
• Develop buyer guides, industry use cases, and sales enablement assets to support commercialization and enterprise selling motions.

Skills

Content strategy

Thought leadership

B2B SaaS marketing

Editing/writing

AI tools familiarity

Education

High School Diploma or GED

Tools

ChatGPT

Claude

Jasper

Job description

The Content Marketing Manager leads content strategy and thought leadership

for Leoforce and its sister companies, focused on AI-powered recruiting, workforce intelligence,

and the future of talent acquisition. The role is responsible for creating and managing buyer-facing content across the full customer journey, including executive thought leadership, category

messaging, and GEO/AEO visibility initiatives that strengthen market positioning, build buyer

trust, and support sales effectiveness through both strategic planning and hands-on content

development.

Essential Functions:

Lead the development and execution of an integrated content strategy that supports product positioning, market education, thought leadership, enterprise demand generation, customer expansion, and executive visibility.

Translate complex AI and talent acquisition concepts into clear, compelling content for enterprise buyers across website, campaign, and sales content channels, as well as executive communications and industry thought leadership.

Partner with executives and subject matter experts to build thought leadership programs and position Leoforce as a trusted authority in AI recruiting, workforce intelligence, talent acquisition transformation, the future of work, and enterprise HR technology.

Create executive points of view, industry trend reports, research-driven content, speaking abstracts, keynote support, and integrated thought leadership campaigns.

Lead GEO and AEO strategy to improve brand visibility, discoverability, and authority across AI-powered search environments.

Develop measurement frameworks to track performance across generative and answer engine optimization, AI search discoverability, entity optimization, and structured content strategies.

Identify and implement AI and agentic technologies that enhance content development, research workflows, personalization, editorial efficiency, topic discovery, and content optimization.

Build scalable human-in-the-loop workflows that increase content quality, consistency, and productivity.

Partner with internal team members to develop buyer guides, competitive content, industry use cases, solution narratives, customer stories, and sales enablement assets that support commercialization and enterprise selling motions.

Incorporate buyer insights, competitive intelligence, industry trends, customer feedback, and market research into content strategy and thought leadership programs.

Perform other duties as assigned.

Required Knowledge, Skills, and Experience:

High School Diploma or GED.

Minimum of four (4) years of relevant experience in B2B SaaS content marketing, thought leadership, product marketing, or related fields.

Demonstrated strength in writing, editing, and storytelling across multiple formats and audiences.

Ability to tailor messaging and content to engage a variety of audiences, including C-suite and executive stakeholders.

Demonstrated ability to translate complex concepts into compelling narratives.

Hands-on experience using AI tools such as ChatGPT, Claude, Jasper, or similar platforms to improve content development and workflow efficiency.

Experience supporting product launches, demand generation, or sales enablement initiatives.

Strong analytical and performance management capabilities.

Resourceful problem-solver with the ability to adapt quickly to changing priorities.

Strong sense of ownership and accountability, with the ability to operate effectively in fast-paced and ambiguous environments.

Ability to influence without formal authority.

Exceptional communication and collaboration skills, including experience working across cross-functional and distributed teams.

Preferred Requirements:

AI SaaS or HR technology experience.

Experience implementing AI-powered marketing workflows.

Experience creating content for SEO and AI-powered search environments.

Practical use of agentic technologies and automation platforms.

GEO/AEO experience.

Experience scaling marketing programs in high-growth environments

Experience working with global teams, including collaboration across the US, Puerto Rico, Costa Rica, and/or India.

Physical Requirements:

Prolonged periods sitting at a desk and working on a computer in close range

Must be able to lift up to 25 pounds occasionally

Travel Requirements:

Ability to travel up to 10% of the time

About Leoforce:

Leoforce is the outcome-based, AI-powered recruiting intelligence platform helping staffing firms, employers, and government agencies hire faster, smarter, and more fairly. Our technology combines advanced AI with more than a decade of hiring insights from thousands of recruiters to predict successful hiring outcomes.

At Leoforce, we believe the future of recruiting is both intelligent and human. Our platform removes complexity from the hiring process so recruiters can focus on what matters most: building relationships and making great hires.

If you're excited about using responsible AI to transform how organizations find and hire talent, you'll feel right at home at Leoforce.

Leoforce is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, age, veteran status, or other characteristics. Leoforce is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

At LEOFORCE, we are committed to maintaining a workplace that ensures fair compensation and wage transparency in adherence with all applicable state and local laws. This position's pay range is $90000.00/Yearly - $100000.00/Yearly.