Marketing Cloud Product Owner: Data & Automation Lead

Dexian; Dallas (TX); On-site; USD 140,000 - 190,000; Full time

Job summary

Dexian is seeking a Product Owner/Analyst to translate marketing goals into Salesforce Marketing Cloud solutions and data strategies. You will own the SFMC platform roadmap, manage automations and journeys, and partner with CRM, analytics, and technology teams to ensure governance and successful delivery.

The role requires 5+ years in product, data, or martech with CDP and SFMC familiarity, strong SQL and data visualization skills, and excellent communication to translate technical concepts for

Qualifications

• Experience with CDPs (preferably Data Cloud) and Salesforce Marketing Cloud.
• Proven ability to work with CRM systems, analytics tools, and digital marketing tech.
• Strong SQL, data analysis, and data visualization capabilities.
• Excellent communication bridging technical concepts and business insights.

Responsibilities

• Translate marketing goals into SFMC solutions and data enablement strategies.
• Own the SFMC platform roadmap, release management, and support across teams.
• Act as SFMC subject matter expert on automation, personalization, deliverability, and governance.
• Bridge marketing, technology, and analytics to align data strategies with business priorities.
• Manage SFMC Automations and Journeys with data extensions and events.
• Lead customer communications across email, Cloud Pages, and lists with quality and compliance.

Skills

CDP familiarity

Salesforce CRM

SQL

Data visualization

Communication skills

Analytical thinking

Agile mindset

Education

Bachelor's degree in Computer Science, Marketing, Data Science, or a related field

BBA in business or related field

Job description

Dexian is seeking a Product Owner/Analyst to translate marketing goals into Salesforce Marketing Cloud solutions and data strategies. You will own the SFMC platform roadmap, manage automations and journeys, and partner with CRM, analytics, and technology teams to ensure governance and successful delivery.

The role requires 5+ years in product, data, or martech with CDP and SFMC familiarity, strong SQL and data visualization skills, and excellent communication to translate technical concepts for