Salesforce Marketing Cloud Architect

Infomatics Corp; United States; On-site; USD 90,000 - 140,000; Full time

Job summary

Infomatics Corp seeks an experienced Salesforce Marketing Cloud (SFMC) Professional to lead marketing automation, customer engagement, and email campaigns. The role covers journey orchestration, dynamic content, and data-driven segmentation to support B2B initiatives.

The candidate will design journeys, manage Email/Automation Studio, and collaborate with Sales and Marketing to translate requirements into scalable marketing solutions.

Qualifications

• Experience with Salesforce Marketing Cloud modules and Pardot for B2B marketing
• Ability to design and optimize customer journeys and lifecycle campaigns
• Strong data modeling and segmentation skills using data extensions

Responsibilities

• Design, build, execute, and optimize marketing campaigns using Salesforce Marketing Cloud.
• Develop and manage Journey Builder, Email Studio, Automation Studio, Contact Builder, and Audience Builder activities.
• Create automated customer journeys, triggered communications, and lifecycle marketing campaigns.
• Build and maintain data extensions, segmentation logic, and subscriber management processes.
• Develop personalized and dynamic email content using AMPscript, SQL, and content blocks.
• Monitor campaign performance and deliver actionable insights through reporting and analytics.
• Collaborate with business, sales, and marketing teams to gather requirements and implement marketing solutions.

Skills

SFMC

Pardot

Journey Builder

Email Marketing

Analytics

Education

Bachelor's degree in Marketing/IT or related field

Tools

AMPscript

SQL

Email Studio

Automation Studio

Contact Builder

Audience Builder

Job description

We are seeking an experienced Salesforce Marketing Cloud (SFMC) Professional with hands-on expertise in marketing automation, customer engagement, email campaign management, and journey orchestration. The ideal candidate will have strong experience with SFMC modules and a working understanding of Pardot (Marketing Cloud Account Engagement) to support B2B marketing initiatives and lead nurturing activities.

Key Responsibilities

• Design, build, execute, and optimize marketing campaigns using Salesforce Marketing Cloud.
• Develop and manage Journey Builder, Email Studio, Automation Studio, Contact Builder, and Audience Builder activities.
• Create automated customer journeys, triggered communications, and lifecycle marketing campaigns.
• Build and maintain data extensions, segmentation logic, and subscriber management processes.
• Develop personalized and dynamic email content using AMPscript, SQL, and content blocks.
• Monitor campaign performance and deliver actionable insights through reporting and analytics.
• Collaborate with business, sales, and marketing teams to gather requirements and implement marketing solutions.