SFMC Product Owner #1019050

Dexian; Dallas (TX); On-site; USD 140,000 - 190,000; Full time

Job summary

Dexian is seeking a Product Owner/Analyst to translate marketing goals into Salesforce Marketing Cloud solutions and data strategies. You will own the SFMC platform roadmap, manage automations and journeys, and partner with CRM, analytics, and technology teams to ensure governance and successful delivery.

The role requires 5+ years in product, data, or martech with CDP and SFMC familiarity, strong SQL and data visualization skills, and excellent communication to translate technical concepts for

Qualifications

• Experience with CDPs (preferably Data Cloud) and Salesforce Marketing Cloud.
• Proven ability to work with CRM systems, analytics tools, and digital marketing tech.
• Strong SQL, data analysis, and data visualization capabilities.
• Excellent communication bridging technical concepts and business insights.

Responsibilities

• Translate marketing goals into SFMC solutions and data enablement strategies.
• Own the SFMC platform roadmap, release management, and support across teams.
• Act as SFMC subject matter expert on automation, personalization, deliverability, and governance.
• Bridge marketing, technology, and analytics to align data strategies with business priorities.
• Manage SFMC Automations and Journeys with data extensions and events.
• Lead customer communications across email, Cloud Pages, and lists with quality and compliance.

Skills

CDP familiarity

Salesforce CRM

SQL

Data visualization

Communication skills

Analytical thinking

Agile mindset

Education

Bachelor's degree in Computer Science, Marketing, Data Science, or a related field

BBA in business or related field

Job description

• Translate marketing goals into SFMC solutions and data enablement strategies, collaborating with the Technology team to ensure infrastructure supports scalable campaign execution
• Accountable for Marketing Cloud platform, solution roadmap, release management and support; partner with stakeholders and product team to validate requirements
• Serve as business SFMC subject matter expert on automation, personalization, deliverability, and governance
• Act as the bridge between marketing, technology, and analytics teams, ensuring alignment of data strategies with business priorities and technical feasibility
• Review current lead flow rules and prioritization
• Facilitate definition of key populations and audiences within the Customer Data Platform
• Manage Salesforce Marketing Cloud Automations and Journeys that populate data from data extensions with appropriate task and event creation
• Lead all aspects of customer communication across email, Cloud Pages, and subscription lists—ensuring accuracy, quality, and compliance
• Oversee business unit deployment with technology; manage Salesforce Marketing Cloud pipeline leveraging multiple business units synced to Sales Cloud that rely on the Salesforce Marketing Cloud Multi-Org Connector to Sales Cloud
• Analyze data sets, define mapping and transformation logic, and ensure seamless ingestion and enrichment processes in SFMC
• Stay current on SFMC updates and industry best practices
• Lead in a fast-paced, agile environment
• Perform additional ad hoc tasks as needed

Qualifications

• Bachelor's degree in Computer Science, Marketing, Data Science, or a related field
• At least 5 years of experience as Product Manager, Data Product Owner, or a Business Analyst focusing on customer data, Martech, or data platforms
• Familiarity with Customer Data Platforms (CDPs), preferably Data Cloud and Salesforce Marketing Cloud, and a solid understanding of data integration processes
• Experience working with CRM systems (e.g., Salesforce), analytics tools (e.g., Google Analytics, Adobe Analytics), and digital marketing technologies
• Strong proficiency in SQL, data analysis, and data visualization platforms (e.g., Tableau, Power BI): able to interpret campaign data and optimize performance
• Excellent communication skills to bridge technical concepts with business insights for stakeholders of varying expertise levels
• Exceptional organizational skills, with ability to constantly plan-ahead and surface hidden risks as necessary
• Ability to work at an abstract level and continuously pivot to arrive at the highest impact answer for the customer
• BBA in business or related field required

Dexian is an Equal Opportunity Employer that recruits and hires qualified candidates without regard to race, religion, sex, sexual orientation, gender identity, age, national origin, ancestry, citizenship, disability, or veteran status.