Marketing Campaign Specialist

Yardi Systems, Inc.; Atlanta (GA); Hybrid; USD 81,000 - 91,000; Full time

Benefits offered by this job

Profit sharing

Medical premiums

Flexible work arrangements

Job summary

Yardi Systems is seeking a Marketing Campaign Specialist to lead demand generation for the Commercial team. You will own paid media strategy across trade ads, paid social, sponsored content, and display, serving as the single source of truth for performance and ROAS by channel.

You will collaborate with campaign specialists, product marketing, and events to amplify campaigns, run webinar promotion, and optimize landing pages to turn traffic into qualified pipeline.

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field.
• Minimum of three years of marketing experience.
• Experience in B2B marketing preferred.
• Proficiency with MS Office Suite (Word, Excel, PowerPoint).
• Strong written and verbal communication skills.

Responsibilities

• Develop and manage marketing strategies for a product line or vertical.
• Collaborate with writers, designers, and product stakeholders to execute campaigns.
• Coordinate creation of collateral: emails, brochures, videos, social posts, press releases.
• Support event marketing with promotional materials and content.

Skills

Communication skills

Project management

Collaboration

Attention to detail

Analytical thinking

Education

Bachelor’s in Marketing

Tools

MS Office Suite

Job description

We're looking for an analytical, results-driven MarketingCampaign Specialist to lead demand generation for the Yardi Commercial team.This role is less about producing campaigns and more about making them perform.You'll own paid media strategy across trade advertising, paid social, sponsoredcontent, and display, and serve as the single source of truth for marketingperformance, reporting spend, cost per lead, and ROAS by channel to leadership.You'll dig into how we acquire leads, where they land in the funnel, and whatmoves them to the next stage, directing our paid media execution team withclear briefs and priorities rather than hand-building every placement. You'llalso partner with campaign specialists, product marketing, and events to build paidamplification into campaigns from the start, run webinar promotion and leadfollow-up, and optimize landing pages and websites to turn traffic intoqualified pipeline.

What You'll Do:

• Develop and manage marketing strategies and plans for anassigned product line or vertical market
• Collaborate with internal teams—including writers,designers, and product stakeholders—to execute marketing campaigns
• Coordinate the creation of marketing collateral such asemail campaigns, brochures, videos, social media, and press releases
• Support event marketing efforts by delivering promotionalmaterials, event displays, swag, and presentation content for Yardi andindustry events

Who You Are:

• Bachelor’s Degree in Marketing, Communications, or relatedfield
• A minimum of three (3) years of marketing experience
• Prior experience in business to business (B2B) marketingorganization
• ProficiencyinMS Office Suite, Word, Excel, and PowerPoint
• Excellent verbal and written communication skills
• Excellent attention to detail, proof reading and editingskills
• Strong project management skills and the ability to managemultiple competing priorities
• Solid interpersonal and relationship management skills
• Excellent organizational skills
• Strong research and analytical skills
• Ability to work independently or in collaboration withothers
• Determination and internal self-motivation

Ideal to Have:

• Experience in specified product/market/industry
• Marketing software (project management, CRM, website CMS)
• Enterprise software and real estate industry experience

Real Estate runs on Yardi. About Us:

Yardi pioneers the property tech industry by seamlesslyblending 40 years of tradition with forward-thinking innovation.We've created a team of over10,000 employees in over 40 locations around theglobe dedicated to making great real estate software products.

Discover the Yardi Difference:

Yardi is more than just a software company - we arededicated to creating a positive impact in our communities. Annually, Yardi extends philanthropic support to organizations chosen by our employees. Our team has contributed to over 350 nonprofits globally, demonstratingourcommitment to various causes and communities.

Our award-winning culture, consistently recognized byGlassdoor's prestigious "Best Place to Work", fosters support,collaboration, and growth.

• We prioritize your well-being with comprehensivebenefits, including 100% paid employee medical premiums, company profit-sharingplan, and flexible work arrangements.

Annual Salary Range: $80,800 - $90,900