Manager

Yardi; Pittsburgh (Allegheny County); On-site; USD 97,000 - 132,000; Full time

Benefits offered by this job

100% paid employee medical premiums

Profit-sharing plan

Flexible work arrangements

Job summary

Yardi seeks a commercially minded marketing leader to shape marketing across Australia and New Zealand and expand impact across Asia. Based in Sydney, you will lead a small regional team and partner with sales, product, client services and international leadership.

You’ll move between strategy and execution, building market plans, creating content, improving digital presence, delivering events and using data to guide investment.

Qualifications

• Bachelor’s degree in marketing, Business Administration, or related field
• Seven years of experience planning and executing marketing strategies
• Experience in a business-to-business (B2B) marketing organization
• Demonstrated experience managing or coordinating marketing programs end-to-end
• Proven track record generating and capturing product demand through data-driven marketing
• Proficiency in Microsoft 365 desktop applications, including Word, Excel, and PowerPoint
• Advanced knowledge of performance tracking, data analysis, and reporting, with ability to interpret data and translate findings into actionable insights
• Exceptional verbal and written communication skills with ability to convey complex concepts clearly
• Exceptional organisational and project management skills with ability to manage multiple competing priorities
• Excellent attention to detail, proofreading, and editing skills
• Strong interpersonal and relationship management skills
• Analytical mindset with ability to define, track, and report on KPIs
• Ability to work independently and collaboratively across teams and time zones
• Demonstrated ability to influence and drive alignment without direct authority.

Responsibilities

• Develop and own integrated marketing plans for Australia and New Zealand, with growing responsibility across Asia.
• Translate business priorities, client insight and product capabilities into focused campaigns that support awareness, engagement and demand.
• Lead, coach and work alongside a team of 2 to 3 marketers based in Sydney and Singapore.
• Partner with regional sales and product leaders and connect local priorities with Yardi's global marketing organisation.
• Plan and deliver digital marketing across HubSpot or similar platforms, LinkedIn, websites, email and emerging AI-enabled tools.
• Own a regional events program spanning Yardi conferences, user groups, solution seminars, industry events and association partnerships.
• Build an editorial rhythm that includes quarterly client newsletters, thought leadership, client case studies and press releases.
• Track campaign performance, event outcomes, pipeline influence and ROI, then use the findings to improve plans and investment.
• Manage agencies, vendors, timelines and budgets while maintaining consistent brand and messaging standards.

Skills

Leadership

Strategic marketing

Data-driven marketing

B2B marketing

Content marketing

Digital marketing

Communication

Analytics

Event planning

Team collaboration

Education

Bachelor’s degree in marketing

Tools

HubSpot

CRM software

CMS platforms

Job description

About the Role:

Yardi is looking for a commercially minded leader to shape marketing across Australia and New Zealand and grow their impact across Asia. Based in Sydney, you will lead a small regional team and partner with sales, product, client services and international leadership.

This hands‑on role suits someone curious about technology, genuinely interested in the product and comfortable moving between strategy and execution. You will build market plans, create content, improve our digital presence, deliver events and use data to focus investment.

What You’ll Do:

• Develop and own integrated marketing plans for Australia and New Zealand, with growing responsibility across Asia.
• Translate business priorities, client insight and product capabilities into focused campaigns that support awareness, engagement and demand.
• Lead, coach and work alongside a team of 2 to 3 marketers based in Sydney and Singapore.
• Partner with regional sales and product leaders and connect local priorities with Yardi's global marketing organisation.
• Plan and deliver digital marketing across HubSpot or similar platforms, LinkedIn, websites, email and emerging AI‑enabled tools.
• Own a regional events program spanning Yardi conferences, user groups, solution seminars, industry events and association partnerships.
• Build an editorial rhythm that includes quarterly client newsletters, thought leadership, client case studies and press releases.
• Track campaign performance, event outcomes, pipeline influence and ROI, then use the findings to improve plans and investment.
• Manage agencies, vendors, timelines and budgets while maintaining consistent brand and messaging standards.

Who You Are:

• Bachelor’s degree in marketing, Business Administration, or related field
• Seven years of experience planning and executing marketing strategies
• Experience in a business‑to‑business (B2B) marketing organization
• Demonstrated experience managing or coordinating marketing programs end‑to‑end
• Proven track record generating and capturing product demand through data‑driven marketing
• Proficiency in Microsoft 365 desktop applications, including Word, Excel, and PowerPoint
• Advanced knowledge of performance tracking, data analysis, and reporting, with ability to interpret data and translate findings into actionable insights
• Exceptional verbal and written communication skills with ability to convey complex concepts clearly
• Exceptional organisational and project management skills with ability to manage multiple competing priorities
• Excellent attention to detail, proofreading, and editing skills
• Strong interpersonal and relationship management skills
• Analytical mindset with ability to define, track, and report on KPIs
• Ability to work independently and collaboratively across teams and time zones
• Demonstrated ability to influence and drive alignment without direct authority.

Ideal to Have:

• Experience leading, coaching, or developing marketing team members
• Enterprise software or technology industry experience
• Real estate or property management industry experience
• Experience in one or more of the following disciplines: client advocacy, social media
• management, public relations, brand management, or content marketing
• Proficiency in digital marketing channels and platforms, including social media management tools, SEO, SEM, email marketing, and web analytics
• Proficiency with project management and CRM software
• Experience with marketing automation platforms
• Familiarity with social media management, media monitoring, or client advocacy platforms
• Experience managing agency or vendor relationships and contracts
• Experience with website CMS platforms and digital content management
• Public speaking or event facilitation experience

Real Estate runs on Yardi. About Us:

Yardi pioneers the property tech industry by seamlessly blending 40 years of tradition with forward‑thinking innovation.We’vecreated a team of over10,000 employeesin over 40 locations around the globe dedicated to making great real estate software products.

Discover the Yardi Difference:

Yardi is more than just a software company – we are dedicated to creating a positive impact in our communities. Annually, Yardi extends philanthropic support to organizations chosen by our employees. Our team has contributed to over 350 nonprofits globally,demonstratingour commitment to various causes and communities.

Our award‑winning culture, consistently recognized by Glassdoor's prestigious "Best Place to Work", fosters support, collaboration, and growth. We prioritize your well‑being with comprehensive benefits, including 100% paid employee medical premiums, company profit‑sharing plan, and flexible work arrangements.

• 100% paid employee medical premiums
• company profit‑sharing plan
• flexible work arrangements

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