Marketing/Business Development Director

Prime Healthcare; Bloomington, Northern (IN, KY); Hybrid; USD 90,000 - 140,000; Full time

Job summary

Monroe Hospital in Bloomington, Indiana, part of Prime Healthcare, seeks a Director of Business Development and Marketing to lead all marketing communications and growth initiatives. You will work with the CEO to expand admissions, clinical programs and service lines, while developing and tracking strategic plans and performance metrics.

The role requires broad experience in healthcare marketing and program development, with strong leadership and proactive, independent work style.

Qualifications

• Bachelor's degree in Marketing, Business (Development), Communications or related field required.
• At least 7 years in related field (business development/marketing, communications, PR) required.
• At least 2 years of healthcare management experience required.
• Experience in acute care setting strongly preferred; post-acute a plus.
• Experience with program planning, market research, and strategic planning.

Responsibilities

• Organize, direct and responsibility for all aspects of business development and marketing communications.
• Partner with the CEO to grow hospital admissions, clinical programs and service lines.
• Develop, monitor and update strategic plans; track volume, growth and revenue by program or service line.

Skills

Leadership

Strategic Planning

Healthcare Marketing

Media Relations

Project Management

Education

Bachelor's Degree in Marketing, Business Development, Communications

Job description

Overview

At Monroe Hospital, our dedicated team of professionals is committed to our core values of quality, compassion, and community. As a member of Prime Healthcare, a Top-15 hospital system in the United States, Monroe Hospital is actively seeking new members to join its award-winning team!

Monroe Hospital is a 32-bed community hospital located in beautiful Bloomington, Indiana. Monroe Hospital is committed to providing superior healthcare, ever mindful of each patient's individuality and unique needs. Monroe Hospital has been recognized by Healthgrades as a Patient Safety Excellence Award recipient, a distinction that places Monroe Hospital among the top 10% of all short-term acute care hospitals. For more information, please visit www.monroehospital.com.

Responsibilities

The Director of Business Development and Marketing organizes, directs and is responsible for all aspects of business development and marketing communications; including development, implementation, monitoring, updating and ongoing analyzation of the organizations strategic business development and marketing plan. In partnership with the CEO, the director is responsible for growth of the hospital’s admissions, clinical program and service line development, business planning, physician relations, community relations, marketing, communications, post-acute strategy and development and senior outreach. Responsible for creating and/or implementing tracking mechanisms to track increases in volume, growth, and revenue by program, service line and/or physician. Responsible for media relations, website and social media strategy.

Qualifications

Education and Work Experience

• Bachelors Degree in Marketing, Business (Development), Communications or related field required .
• At least 7 years in related field (business development and/or marketing, communications, PR) required .
• At least 2 years of healthcare management experience required .
• Minimum 2 years of experience in acute care setting strongly preferred; post acute experience a plus.
• Experience with project/program management strongly preferred .
• Knowledge and experience in program planning, organization, implementation and operations. This should include responsibility for strategic planning, marketing, media relations, communications, business development and market research.
• Strong communication and leadership skills required .
• Critical thinking skills required. Must be proactive and self-driven, able to work well independently and with others.

Employment Status

Full Time

Shift

Days

Equal Employment Opportunity

Company is an equal employment opportunity employer. Company prohibits discrimination against any applicant or employee based on race, color, sex, sexual orientation, gender identity, religion, national origin, age (subject to applicable law), disability, military status, genetic information or any other basis protected by applicable federal, state, or local laws. The Company also prohibits harassment of applicants or employees based on any of these protected categories. Know Your Rights:https://www.eeoc.gov/sites/default/files/2022-10/EEOC_KnowYourRights_screen_reader_10_20.pdf