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Phoenix Regional Rehabilitation Hospital in Phoenix, AZ is seeking a Director of Marketing and Business Development to drive all marketing, public relations, and admissions initiatives to achieve full occupancy.
This role leads the Marketing and Admissions teams, partners with clinical leadership to promote new programs, and develops strategic sales plans across the referral network.
Phoenix Regional Rehabilitation Hospital (Phoenix, AZ)
is a premier, 48-bed inpatient rehabilitation facility serving patients across the Phoenix metro area. The hospital offers comprehensive rehabilitation programs designed to restore mobility, strength, and independence following serious medical events. Equipped with advanced therapy technology and supported by a multidisciplinary team of rehabilitation specialists, the hospital delivers evidence-based, patient-centered care. Its central Phoenix location provides accessibility to a diverse population while contributing to the region’s rapidly expanding healthcare ecosystem.
Position Overview: The Director of Marketing and Business Development (DMBD) is primarily responsible for the planning and execution of all marketing efforts including public relations, marketing, and sales, to ensure full occupancy of the facility. Manages and directs the staff in the Marketing and Business Development Department to achieve budgeted volume goals for average daily census and admissions. Provided administration with summaries and recommendations from market research evaluations. Coordinates the production and placement of advertisements. Works in conjunction with clinical leadership to develop and promote new programs and services. Key responsibilities include managing and strategically directing all the functions of the Marketing and Admissions department, developing individual clinical liaison goals and monitoring results for sales calls, referrals, admissions, and out-patients visits, develops, and conducts ongoing marketing/sales training for marketing teams.
Is the individual primarily responsible for the planning and execution of all marketing efforts including public relations, marketing, and sales to ensure full occupancy of the facility. Manages and directs the staff in the Marketing and Business Development Department. Provides administration with summaries and recommendations from market research evaluations. Coordinates the production and placement of advertisements. Integrates the hospital’s mission and "Guiding Principles" into daily practice.