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A leading company in Business Insurance and Employee Benefits Solutions is seeking a marketing professional to manage their Pardot marketing automation platform. The role offers professional development opportunities, generous time off, and the chance to work remotely. The ideal candidate will have significant experience in marketing automation, data analysis, and a strong grasp of marketing principles, making a substantial contribution to the marketing team.
Employer Industry: Business Insurance and Employee Benefits Solutions
Why consider this job opportunity:
- Salary up to $105,800
- Opportunity for professional development with tuition reimbursement and training programs
- Generous time off, including personal and volunteering days
- Stock purchase opportunities available for employees
- Supportive and inclusive workplace culture that values diverse backgrounds
- Chance to work remotely while being part of a dynamic marketing team
What to Expect (Job Responsibilities):
- Manage and optimize the Pardot marketing automation platform for Private Client Services
- Develop and execute automated marketing campaigns, including email marketing and lead nurturing strategies
- Analyze first-party marketing data to assess campaign performance and provide actionable insights
- Collaborate with cross-functional teams to ensure alignment on marketing initiatives and lead management
- Create and manage marketing assets within Pardot, including forms and campaigns
What is Required (Qualifications):
- Minimum of five years of experience with Pardot or similar marketing automation software
- Strong understanding of marketing principles and best practices
- Proficiency in data analysis tools and experience in creating reports and dashboards
- Excellent communication and collaboration skills
- Demonstrated organizational skills to manage multiple projects and meet tight deadlines
How to Stand Out (Preferred Qualifications):
- Bachelor’s degree in Marketing, Business, Data Analytics, or a related field
- Familiarity with CRM systems, preferably Salesforce
- Design experience within Pardot and other marketing technologies
#BusinessInsurance #MarketingAutomation #DataAnalytics #CareerOpportunity #RemoteWork
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