Marketing Automation Specialist

icreatives; North Kingstown (RI); Remote; USD 100,000 - 125,000; Full time

Job summary

A global leading tech company is looking for a Marketing Automation Specialist. This role involves leading email marketing efforts and utilizing Pardot and Salesforce to drive integrated digital campaigns, optimize conversion rates, and enhance user experience.

Qualifications

• Experience in developing integrated campaigns in Marketing Automation.
• Expertise in Pardot is highly preferred.
• Proficiency with Salesforce CRM is significant.

Responsibilities

• Lead development and execution of email marketing programs.
• Strategically plan and execute A/B testing for campaign optimization.
• Utilize Salesforce for report generation and campaign performance analysis.

Skills

Email Marketing Excellence

A/B Testing

Data Analysis

Segmentation

Interpersonal Skills

Education

3-5 years of experience in marketing automation

Tools

Pardot

Salesforce

Monday.com

HTML/CSS

Job description

About the job Marketing Automation Specialist

A global leading company in the tech industry is looking for a Marketing Automation Specialist to join their team.

In this role, you will be an essential contributor to the integrated digital marketing campaigns. Your primary responsibility will be the development and execution of scalable Marketing Automation programs, designed to drive multi-touch and email marketing campaigns that attract new customers and fuel our business growth.

Key Responsibilities:

- Email Marketing Excellence: Lead the development and execution of our email marketing program, encompassing strategy, segmentation, testing, deployment, and ongoing evaluation for continuous improvement.

- A/B Testing Guru: Strategically plan and execute A/B testing to identify opportunities for enhancing productivity, conversion rates, program/campaign ROI, and sales growth. Present actionable recommendations to internal stakeholders based on your findings.

- Data-Driven Insights: Utilize Salesforce to generate reports and extract Pardot lists for precise targeting and segmentation. Analyze campaign and digital asset performance, collaborating with our Operations teams to provide executive-level reporting.

- Regional Coordination: Take charge of regional marketing automation efforts and processes, proactively staying abreast of the latest best practices, strategies, and industry standards to ensure our campaigns are cutting-edge.

- Stakeholder Engagement: Actively collect feedback from internal and external stakeholders to enhance digital experiences. Collaborate closely with Events, Campaigns, Global Operations, and Product Marketing teams to implement improvements.

- Campaign Enhancement: Contribute valuable insights to campaign design in order to boost overall performance.

- Landing Page Expertise: Leverage your strong landing page design skills to create captivating user experiences.

Qualifications:

- 3-5 years of hands-on experience in developing integrated campaigns within a Marketing Automation platform, with a strong preference for expertise in Pardot.

- Pardot proficiency highly desired.

- Significant background in utilizing Salesforce CRM and managing leads for campaigns.

- Familiarity with project management software, such as Monday.com or equivalent tools.

- Technical skills: preferred experience with HTML/CSS.

- Exceptional interpersonal skills are a must your ability to collaborate is one of your standout qualities.

- A genuine passion for creating positive change through your work.

This is a temp-to-hire opportunity, remote. Pay rate is $40/hr.

To apply, please submit your resume and portfolio link/case studies for immediate consideration.

Due to the volume of applications, we are unable to respond to each application personally. If we are interested in your qualifications, we will contact you via telephone or email as soon as possible. By applying for this position, you agree to be contacted by email or text message. Message and data rates may apply.

icreatives is an Equal Employment Opportunity Employer. All qualified applicants and talent will receive consideration for employment without regard to race, color, religion, sex, age, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristics protected by law. We believe in providing a culture that embraces and champions diversity, equity, and inclusion because it truly fosters creativity.