Marketing Automation Specialist - Remote

Talentify.io; United States; Remote; USD 89,000 - 106,000; Full time

Job summary

A leading company in the business insurance and employee benefits sector is looking for a marketing specialist to manage the Pardot platform. This role emphasizes the development of automated marketing strategies, collaboration across teams, and data-driven decision making. The position offers competitive salary potential, inclusive workplace culture, and opportunities for professional development.

Benefits

Performance-based incentives

Generous time off, including personal and volunteering days

Tuition reimbursement

Professional development opportunities

Stock purchase opportunities

Qualifications

• Minimum of five years of experience with Pardot.
• Proficiency in data analysis tools and techniques.
• Strong understanding of marketing principles.

Responsibilities

• Oversee the implementation and optimization of the Pardot platform.
• Develop and execute automated marketing campaigns.
• Analyze marketing data to provide actionable insights.

Skills

Communication

Collaboration

Data Analysis

Project Management

Education

Bachelor’s degree in Marketing, Business, or related field

Job description

Employer Industry: Business Insurance and Employee Benefits

Why consider this job opportunity:
- Salary up to $105,800
- Performance-based incentives available
- Generous time off, including personal and volunteering days
- Tuition reimbursement and professional development opportunities
- Stock purchase opportunities
- Inclusive workplace culture that values diverse backgrounds and perspectives

What to Expect (Job Responsibilities):
- Oversee the implementation, management, and optimization of the Pardot marketing automation platform for Private Client Services
- Develop and execute automated marketing campaigns, including list creation, email marketing, lead nurturing, and scoring strategies
- Analyze first-party marketing data to assess campaign performance and provide actionable insights
- Collaborate with cross-functional teams, including sales, to ensure alignment on marketing initiatives and lead management processes
- Utilize third-party data to develop new campaign initiatives and optimize future marketing strategies

What is Required (Qualifications):
- Minimum of five years of experience with Pardot, also known as Marketing Cloud Account Engagement
- Strong understanding of marketing principles and best practices
- Proficiency in data analysis tools and techniques, with experience in creating reports and dashboards
- Excellent communication and collaboration skills
- Demonstrated capabilities to manage multiple projects simultaneously and handle tight deadlines

How to Stand Out (Preferred Qualifications):
- Bachelor’s degree in Marketing, Business, Data Analytics, or a related field
- Deep familiarity with CRM systems, particularly Salesforce, and design experience within Pardot

#BusinessInsurance #MarketingAutomation #DataAnalytics #CareerGrowth #InclusiveWorkplace

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