Marketing Automation Specialist - Remote

Talentify.io; United States; Remote; USD 89,000 - 106,000; Full time

Job summary

A leading company in Business Insurance and Employee Benefits is looking for a Marketing Automation Manager to oversee Pardot implementation and campaign management. The role requires collaboration with cross-functional teams and strong data analysis skills, offering a supportive workplace culture and competitive salary.

Benefits

Generous time off

Tuition reimbursement

Stock purchase opportunities

Performance-based incentives

Qualifications

• Minimum of five years experience with Pardot.
• Strong understanding of marketing principles.
• Proficiency in data analysis tools.

Responsibilities

• Oversee the implementation of the Pardot marketing automation platform.
• Develop and execute automated marketing campaigns.
• Analyze first-party marketing data for campaign performance.

Skills

Data analysis

Collaboration

Project management

Communication

Education

Bachelor’s degree in Marketing, Business, or Data Analytics

Job description

Employer Industry: Business Insurance and Employee Benefits

Why consider this job opportunity:
- Salary up to $105,800
- Performance-based incentives available
- Generous time off, including personal and volunteering
- Tuition reimbursement and professional development opportunities
- Stock purchase opportunities
- Supportive and inclusive workplace culture that values diverse backgrounds and perspectives

What to Expect (Job Responsibilities):
- Oversee the implementation, management, and optimization of the Pardot marketing automation platform for Private Client Services
- Develop and execute automated marketing campaigns, including list creation, email marketing, and lead nurturing strategies
- Analyze first-party marketing data to assess campaign performance and provide actionable insights
- Collaborate with cross-functional teams, including sales, to ensure alignment on marketing initiatives
- Utilize third-party data to develop new campaign initiatives and inform marketing strategies

What is Required (Qualifications):
- Minimum of five years experience with Pardot, also known as Marketing Cloud Account Engagement
- Strong understanding of marketing principles and best practices
- Proficiency in data analysis tools and techniques, with experience in creating reports and dashboards
- Excellent communication and collaboration skills
- Demonstrated organizational skills to manage multiple projects simultaneously and handle tight deadlines

How to Stand Out (Preferred Qualifications):
- Bachelor’s degree in Marketing, Business, Data Analytics, or a related field
- Deep familiarity with CRM systems (Salesforce preferred) and design experience within Pardot
- Experience with other marketing technologies

#BusinessInsurance #MarketingAutomation #DataAnalytics #CareerOpportunity #InclusiveWorkplace

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