Marketing Automation Specialist - Remote

Marsh & McLennan Companies; Chicago (IL); Remote; USD 85,000 - 106,000; Full time

Job summary

A leading company in business insurance and employee benefits seeks an experienced marketer to oversee their Pardot marketing automation platform. This role includes developing and executing marketing campaigns, collaborating with teams, and analyzing data to optimize performance. Ideal candidates have extensive experience with Pardot, strong analytical skills, and a solid understanding of marketing principles.

Benefits

Generous time off, including personal and volunteering days

Tuition reimbursement and professional development opportunities

Stock purchase opportunities

Qualifications

• Minimum of five years of experience with Pardot.
• Strong understanding of marketing principles and best practices.
• Proficiency in data analysis tools and techniques.

Responsibilities

• Oversee implementation and optimization of Pardot platform.
• Develop and execute automated marketing campaigns.
• Analyze first-party marketing data for actionable insights.

Skills

Data analysis

Communication skills

Project management

Education

Bachelor’s degree in Marketing, Business, Data Analytics

Tools

Pardot

Salesforce

Job description

Employer Industry: Business Insurance and Employee Benefits

Why consider this job opportunity:
- Salary up to $105,800
- Performance-based incentives available
- Generous time off, including personal and volunteering days
- Tuition reimbursement and professional development opportunities
- Stock purchase opportunities
- Inclusive workplace culture that values diverse backgrounds and perspectives

What to Expect (Job Responsibilities):
- Oversee the implementation, management, and optimization of the Pardot marketing automation platform for Private Client Services
- Develop and execute automated marketing campaigns, including list creation, email marketing, lead nurturing, and scoring strategies
- Analyze first-party marketing data to assess campaign performance and provide actionable insights
- Collaborate with cross-functional teams, including sales, to ensure alignment on marketing initiatives and lead management processes
- Utilize third-party data to develop new campaign initiatives and optimize future marketing strategies

What is Required (Qualifications):
- Minimum of five years of experience with Pardot, also known as Marketing Cloud Account Engagement
- Strong understanding of marketing principles and best practices
- Proficiency in data analysis tools and techniques, with experience in creating reports and dashboards
- Excellent communication and collaboration skills
- Demonstrated capabilities to manage multiple projects simultaneously and handle tight deadlines

How to Stand Out (Preferred Qualifications):
- Bachelor’s degree in Marketing, Business, Data Analytics, or a related field
- Deep familiarity with CRM systems, particularly Salesforce, and design experience within Pardot

#BusinessInsurance #MarketingAutomation #DataAnalytics #CareerGrowth #InclusiveWorkplace

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