Marketing Automation Specialist - Remote

Talentify.io; United States; Remote; USD 80,000 - 106,000; Full time

Job summary

A leading company in business insurance seeks to fill a crucial position for managing Pardot marketing automation. This role involves executing marketing campaigns and analyzing performance data to optimize results. The ideal candidate will possess a strong background in marketing and data analysis, alongside collaboration skills, ensuring effective project management in a supportive workplace environment.

Benefits

Generous time off including personal and volunteering days

Tuition reimbursement

Stock purchase opportunities

Supportive and inclusive workplace culture

Potential for performance-based incentives

Qualifications

• Minimum five years of experience with Pardot.
• Strong understanding of marketing principles.
• Proficiency in data analysis tools.

Responsibilities

• Oversee the implementation and management of the Pardot marketing automation platform.
• Develop and execute automated marketing campaigns.
• Analyze marketing data to assess campaign performance.

Skills

Marketing principles

Data analysis

Communication

Collaboration

Organizational skills

Education

Bachelor’s degree in Marketing, Business, Data Analytics, or related field

Tools

Pardot

Salesforce

Job description

Employer Industry: Business Insurance and Professional Services

Why consider this job opportunity:
- Salary up to $105,800
- Opportunity for career advancement and professional development
- Generous time off, including personal and volunteering days
- Tuition reimbursement and stock purchase opportunities
- Supportive and inclusive workplace culture
- Potential for performance-based incentives

What to Expect (Job Responsibilities):
- Oversee the implementation, management, and optimization of the Pardot marketing automation platform
- Develop and execute automated marketing campaigns, including list creation and email marketing
- Analyze first-party marketing data to assess campaign performance and provide actionable insights
- Collaborate with cross-functional teams, including sales, to align on marketing initiatives
- Manage multiple projects simultaneously while meeting tight deadlines

What is Required (Qualifications):
- Minimum of five years of experience with Pardot (Marketing Cloud Account Engagement)
- Strong understanding of marketing principles and best practices
- Proficiency in data analysis tools and techniques
- Excellent communication and collaboration skills
- Demonstrated organizational skills to handle multiple projects and shifting priorities

How to Stand Out (Preferred Qualifications):
- Bachelor’s degree in Marketing, Business, Data Analytics, or a related field
- Familiarity with CRM systems (Salesforce preferred) and design experience within Pardot

#BusinessInsurance #MarketingAutomation #DataAnalytics #CareerOpportunity #InclusiveWorkplace

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