Marketing Automation Specialist - Remote

Talentify.io; United States; Remote; USD 89,000 - 106,000; Full time

Job summary

Join Talentify.io as a Marketing Automation Specialist and leverage your skills in managing Pardot to develop impactful automated marketing strategies. In this remote role, you will analyze data to enhance campaign performance while enjoying a supportive environment that promotes professional development and a healthy work-life balance. This position offers competitive compensation along with generous benefits, making it an ideal opportunity for experienced marketers.

Benefits

Professional development with tuition reimbursement

Generous time off including personal and volunteering days

Stock purchase opportunities

Qualifications

• Minimum of five years of experience with Pardot or similar marketing automation software.
• Strong understanding of marketing principles and best practices.
• Proficiency in data analysis tools and creating reports.

Responsibilities

• Manage and optimize the Pardot marketing automation platform.
• Develop and execute automated marketing campaigns.
• Analyze first-party marketing data to assess campaign performance.

Skills

Data analysis

Communication

Collaboration

Organization

Education

Bachelor’s degree in Marketing, Business, Data Analytics, or related field

Tools

Pardot

Salesforce

Job description

Employer Industry: Business Insurance and Employee Benefits Solutions

Why consider this job opportunity:
- Salary up to $105,800
- Opportunity for professional development with tuition reimbursement and training programs
- Generous time off, including personal and volunteering days
- Stock purchase opportunities available for employees
- Supportive and inclusive workplace culture that values diverse backgrounds
- Chance to work remotely while being part of a dynamic marketing team

What to Expect (Job Responsibilities):
- Manage and optimize the Pardot marketing automation platform for Private Client Services
- Develop and execute automated marketing campaigns, including email marketing and lead nurturing strategies
- Analyze first-party marketing data to assess campaign performance and provide actionable insights
- Collaborate with cross-functional teams to ensure alignment on marketing initiatives and lead management
- Create and manage marketing assets within Pardot, including forms and campaigns

What is Required (Qualifications):
- Minimum of five years of experience with Pardot or similar marketing automation software
- Strong understanding of marketing principles and best practices
- Proficiency in data analysis tools and experience in creating reports and dashboards
- Excellent communication and collaboration skills
- Demonstrated organizational skills to manage multiple projects and meet tight deadlines

How to Stand Out (Preferred Qualifications):
- Bachelor’s degree in Marketing, Business, Data Analytics, or a related field
- Familiarity with CRM systems, preferably Salesforce
- Design experience within Pardot and other marketing technologies

#BusinessInsurance #MarketingAutomation #DataAnalytics #CareerOpportunity #RemoteWork

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