Marketing Automation Specialist: Email Journeys

John Hancock; Boston (MA); Hybrid; USD 73,000 - 122,000; Full time

Job summary

John Hancock in Boston is seeking a Digital Marketing Automation Specialist to execute and optimize product and brand marketing through scalable, data-driven automation. You will translate marketing strategy into campaigns, personalized journeys, and automated experiences that support our long‑term care line and broader customer engagement goals.

Working with Product Marketing, Brand, Analytics, AI and Technology, you will deliver reliable execution, measurable outcomes, and personalized

Qualifications

• 3–5 years of experience in marketing automation, marketing operations, or digital marketing.
• Hands-on experience with the Adobe Marketo marketing automation platform, including behavior-based workflows, segmentation, and triggered automation.
• Experience supporting Salesforce integrations or CRM-connected marketing programs, with familiarity in database hygiene and data governance best practices.
• Strong analytical skills with experience in campaign reporting, metrics, and performance analysis, including A/B testing and continuous optimization.
• Comfort working in regulated or complex environments, with strong attention to detail, process, and compliance.
• Ability to translate marketing needs into technical execution and clearly communicate across marketing, analytics, and technology teams.
• Comfort operating with ambiguity, proactively driving progress while balancing multiple stakeholder needs.

Responsibilities

• Execute the build, testing, deployment, and maintenance of automated product and brand marketing campaigns and journeys across email and digital channels, translating marketing requirements into workflows, segmentation, triggers, and dynamic content
• Support audience activation and personalization using customer attributes and behavioral signals via Adobe Marketo, partnering with data and technology teams to leverage Adobe CDP, data lake inputs, and upstream systems; execute rule-based and dynamic personalization and support testing and optimization
• Support day-to-day operations and administration of enterprise marketing automation platforms following defined standards and guidance, including configuration, QA, troubleshooting, and best-practice application across tools such as Marketo and related marketing enablement platforms
• Partner with Technology and MarTech teams to support integrations between marketing platforms, CRM (Salesforce), and related data feeds to ensure reliable data flow, audience readiness, and campaign execution
• Deliver and maintain campaign-level reporting across delivery, engagement, and outcome metrics, with a focus on email and customer journey performance

Skills

Marketing automation

Campaign execution

Analytics & measurement

Cross-functional collaboration

Regulated environment compliance

Tools

Marketo

Salesforce

Adobe CDP

Data lake inputs

Job description

John Hancock in Boston is seeking a Digital Marketing Automation Specialist to execute and optimize product and brand marketing through scalable, data-driven automation. You will translate marketing strategy into campaigns, personalized journeys, and automated experiences that support our long‑term care line and broader customer engagement goals.

Working with Product Marketing, Brand, Analytics, AI and Technology, you will deliver reliable execution, measurable outcomes, and personalized