Marketing Automation Manager: Omnichannel & Data-Driven

CMI Media Group; Philadelphia (Philadelphia County); On-site; USD 70,000 - 140,000; Full time

Job summary

CMI Media Group in Philadelphia is seeking a Manager, Marketing Automation to design and optimize omnichannel campaigns for life science clients. You will build data-driven journeys that drive engagement and measurable outcomes.

Lead a team of CXM Analysts, partner with clients and creative teams, and leverage platforms like Salesforce Marketing Cloud, Adobe Campaign, Marketo, Eloqua, Pardot and Hubspot to push the boundaries of healthcare marketing.

Qualifications

• 5–7 years of experience in marketing automation, data management, CRM, or similar MarTech platforms.
• Proven ability to lead and develop high-performing teams.
• Excellent communication, collaboration, and project management skills.
• Passion for innovation and healthcare marketing.

Responsibilities

• Be the Architect: Design and implement sophisticated, automated omnichannel campaigns.
• Lead the Way: Collaborate with internal teams, clients, and creative agencies to develop and execute impactful campaigns.
• Master the Data: Analyze campaign performance, identify optimization opportunities, and champion data-driven decision-making.
• Empower Your Team: Mentor and guide a team of CXM Analysts, fostering growth and collaboration.

Skills

Marketing automation

CRM

MarTech

Data management

Leadership

Tools

Salesforce Marketing Cloud

Adobe Campaign

Marketo

Eloqua

Pardot

Hubspot

Job description

CMI Media Group in Philadelphia is seeking a Manager, Marketing Automation to design and optimize omnichannel campaigns for life science clients. You will build data-driven journeys that drive engagement and measurable outcomes.

Lead a team of CXM Analysts, partner with clients and creative teams, and leverage platforms like Salesforce Marketing Cloud, Adobe Campaign, Marketo, Eloqua, Pardot and Hubspot to push the boundaries of healthcare marketing.