Marketing Automation Architect: Marketo & Personalization

John Hancock

Boston (MA)

Hybrid

USD 92,000 - 160,000

Full time

14 days+

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Job summary

John Hancock is seeking a Digital Marketing Automation Manager to advance our marketing automation, personalization, and customer engagement capabilities through strategic thinking and hands-on expertise.

Reporting to the Director of Digital Marketing Strategy, you will lead platform architecture for Adobe Marketo, drive scalable customer journeys, and optimize marketing operations to deliver measurable outcomes.

Qualifications

5-10 years of experience in marketing automation, operations, or related digital marketing disciplines
Deep expertise administering and architecting solutions within Adobe Marketo
Experience developing marketing automation strategies that drive growth
Strong understanding of customer journey orchestration and data-driven experience design
Experience partnering across Marketing, Analytics, Technology, and business teams to lead complex initiatives
Excellent communication and stakeholder management skills
Experience with integrations between marketing platforms, CRM, and CDPs
Familiarity with brand-safe, compliant marketing practices

Responsibilities

Shape and evolve marketing automation, personalization, and customer engagement capabilities
Translate business objectives into scalable automation solutions and journeys
Provide governance and best practices for platform architecture and integrations
Lead sophisticated customer journeys and lifecycle programs across channels
Define measurement approaches and reporting frameworks tied to outcomes
Drive operational excellence in data quality, privacy, and QA processes