Marketing Automation Lead — Scale & Personalize Journeys

Wellmark, Inc.; Iowa (LA); On-site; USD 90,000 - 140,000; Full time

Job summary

Wellmark, Inc. is seeking a Marketing Automation Manager to own the plan for marketing automation capabilities, customer data, segmentation, triggers, workflow logic, testing, and standards to execute approved marketing strategies at scale.

You will collaborate with stakeholders to translate strategies into automated journeys and optimize engagement, leads, and retention. Ideal candidates have 5+ years in performance/digital marketing, strong email marketing expertise, and a passion for

Qualifications

• Bachelor's degree in marketing or related field.
• Minimum of 5 years in performance marketing, integrated digital marketing, marketing automation or similar.
• Proven outcomes of campaigns aligned to goals.
• Strong expertise in campaign management across digital channels.
• Knowledge of email marketing: segmentation, personalization, A/B testing, deliverability.
• Analytical mindset with data-driven decision making.
• Excellent project management: prioritization, deadlines, managing multiple campaigns.
• Strong communication and collaboration with cross-functional teams.
• Extreme attention to data integrity and accuracy.
• Up to date on industry trends and best practices in performance marketing.

Responsibilities

• Directly accountable for development and deployment of marketing automation and roadmap.
• Design, deploying and measuring marketing automation tactics using Martech stack.
• Partner with stakeholders to define audience segmentation and operationalize customer data.
• Design and optimize lifecycle programs across customer journeys.
• Identify automation opportunities across acquisition, onboarding, engagement, retention, and re-engagement.
• Drive continuous improvement of CRM, unified data hub or CDP, and marketing automation integration.
• Orchestrate and build multi-step, multi-channel journeys.
• Collaborate with cross-functional teams to leverage customer insights for targeted campaigns.
• Create marketing automation and personalization test & learn strategies.
• Ensure compliance with marketing regulations and data privacy policies.

Skills

Performance marketing

Campaign management

Data analysis

Project management

Strategic thinking

Communication

Attention to detail

Education

Bachelor's degree in marketing or related field

Tools

Adobe Marketo Engage

Adobe Experience Cloud

Adobe Workfront

Adobe Experience Manager – Edge Delivery Services

Job description

Wellmark, Inc. is seeking a Marketing Automation Manager to own the plan for marketing automation capabilities, customer data, segmentation, triggers, workflow logic, testing, and standards to execute approved marketing strategies at scale.

You will collaborate with stakeholders to translate strategies into automated journeys and optimize engagement, leads, and retention. Ideal candidates have 5+ years in performance/digital marketing, strong email marketing expertise, and a passion for