Email Automation Architect — Marketing Cloud & Personalization Lead

MCPHS; Boston (MA); On-site; USD 79,000 - 88,000; Full time

Job summary

MCPHS is seeking an Email Marketing Automation Specialist to lead foundational email initiatives, automated journeys, and targeted campaigns at its Boston campus. The role focuses on Salesforce Marketing Cloud, FormAssembly, and Mogli, driving personalization and efficient communications to prospective students.

The position emphasizes collaboration across Enrollment Marketing, Information Services, and Admission Operations, with flexibility for travel between campuses and occasional evenings or

Qualifications

• Bachelor’s degree; advanced degree preferred.
• Strong technical skills with email marketing automation software.
• Experience with HTML/CSS/AMPscript and Salesforce languages.

Responsibilities

• Lead execution of foundational email initiatives, automations, and campaigns to recruit prospective students.
• Develop forms, landing pages, and templates to support marketing initiatives.
• Collaborate with stakeholders to ensure timely, accurate data flow between Salesforce and email systems.
• Document data workflows, testing procedures, and program logic.
• Stay current on trends to improve personalization and engagement.

Skills

HTML/CSS/AMPscript

Data analysis

Project management

Collaboration

Education

Bachelor’s degree; advanced degree preferred

Tools

Salesforce Marketing Cloud

Pardot

Marketo

FormAssembly

Mogli

Job description

MCPHS is seeking an Email Marketing Automation Specialist to lead foundational email initiatives, automated journeys, and targeted campaigns at its Boston campus. The role focuses on Salesforce Marketing Cloud, FormAssembly, and Mogli, driving personalization and efficient communications to prospective students.

The position emphasizes collaboration across Enrollment Marketing, Information Services, and Admission Operations, with flexibility for travel between campuses and occasional evenings or