Marketing Automation Specialist

Placements24; United States; À distance; USD 80 000 - 120 000; Plein temps

Avantages offerts par ce poste

Fully remote position

Competitive salary

Professional development budget

Conferences and certifications

Résumé du poste

Placements24 is seeking a Marketing Automation Specialist for a fully remote role with a leading SaaS provider. You will design, implement, and optimize automated workflows and campaigns across platforms such as HubSpot, Marketo, and Pardot, driving lead nurturing and customer engagement.

Ideal candidates have a Bachelor’s degree, 3–5 years in marketing automation, strong analytics, CRM integration knowledge (Salesforce), and HTML/CSS for email templates.

Qualifications

• Bachelor's degree or higher in a related field.
• 3–5 years of marketing automation experience.
• Proven expertise with HubSpot, Marketo, or Pardot.
• Strong CRM integration knowledge (Salesforce).
• Analytical mindset with data-driven decision making.
• HTML/CSS skills for email templates.

Responsabilités

• Design, build, test, and maintain automated marketing workflows and campaigns.
• Develop and manage email marketing campaigns with segmentation and A/B testing.
• Implement lead scoring and nurturing strategies to move leads through funnel.
• Integrate marketing automation with CRM systems and other tools.
• Monitor performance, analyze data, and generate optimization reports.
• Ensure data hygiene within the automation system.
• Collaborate with marketing and sales to align automation with goals.

Connaissances

Analytical skills

Communication skills

Project management

Remote work

Formation

Bachelor's degree in Marketing, Business Administration, Computer Science, or related field

Outils

HubSpot

Marketo

Pardot

Salesforce

HTML/CSS

Description du poste

About the Role

Our client, a leading SaaS provider, is actively seeking a highly skilled and experienced Marketing Automation Specialist to join their fully remote team. This is a crucial role focused on leveraging marketing automation platforms to streamline marketing processes, nurture leads, and drive customer engagement. The ideal candidate will have a deep understanding of marketing automation best practices, possess strong analytical skills, and be adept at translating business objectives into effective automated workflows and campaigns. You will play a key role in enhancing the efficiency and effectiveness of our client's marketing efforts, ensuring seamless customer journeys and optimizing lead nurturing processes. This position offers the flexibility of working entirely remotely, making it accessible to talent across South Africa.

Key Responsibilities

• Design, build, test, and maintain automated marketing workflows and campaigns using marketing automation platforms (e.g., HubSpot, Marketo, Pardot).
• Develop and manage email marketing campaigns, including segmentation, personalization, and A/B testing.
• Implement lead scoring and lead nurturing strategies to qualify and move leads through the sales funnel.
• Integrate marketing automation platforms with CRM systems and other marketing technologies.
• Monitor campaign performance, analyze data, and generate reports to identify areas for optimization.
• Ensure data hygiene and integrity within the marketing automation system.
• Collaborate with marketing and sales teams to align automation strategies with overall business goals.
• Stay current with the latest trends and best practices in marketing automation and digital marketing.

Requirements

• Bachelor's degree in Marketing, Business Administration, Computer Science, or a related field.
• 3-5 years of experience specifically in marketing automation, managing and executing campaigns.
• Proven expertise with at least one major marketing automation platform (e.g., HubSpot, Marketo, Pardot).
• Strong understanding of CRM systems (e.g., Salesforce) and integration capabilities.
• Excellent analytical skills with the ability to interpret data and provide actionable insights.
• Proficiency in HTML/CSS for email template creation is a strong asset.
• Experience with A/B testing and campaign optimization techniques.
• Strong project management and organizational skills, with the ability to work independently in a remote environment.
• Exceptional communication and interpersonal skills.

Benefits

• Fully remote position offering significant work-life balance and flexibility.
• Highly competitive salary and comprehensive benefits package.
• Opportunity to work with cutting-edge marketing technology and shape automation strategies.
• Professional development budget for courses, conferences, and certifications.
• Collaborative and supportive team environment, fostering innovation and growth.
• Be a key player in driving the success of a leading SaaS company.