Marketing Associate V

Planet Group (United States); Menlo Park (CA); Remote; USD 96,000 - 103,000; Full time

Job summary

Planet Group (United States) is seeking a hands-on Marketing Automation Specialist with 5-7 years of experience to join the Automation & Delivery team. You will own technical execution in Salesforce Marketing Cloud (SFMC), including journey building, automation and end-to-end delivery.

You will drive cross-channel campaigns across email, messaging, and web touchpoints, building personalized experiences using Movable Ink, AMPscript/SSJS, SQL for segmentation, and real-time data via Salesforce

Qualifications

• 8+ years hands-on SFMC experience with Journey Builder and cross-channel campaigns.
• Strong knowledge of Salesforce CRM and Salesforce Data Cloud for targeting and personalization.
• Proficiency with HTML/CSS/JavaScript for content and forms; SQL for data segmentation.

Responsibilities

• Build and optimize multi-step automation journeys in SFMC using Journey Builder, Automation Studio, Email Studio, Content Builder and ABM tools.
• Own dynamic content personalization using Movable Ink and SFMC scripting (AMPscript, SSJS).
• Leverage audience creation, logic setup, and governance across multiple channels.
• Manage and deploy Splash pages for webinars, events, and landing pages.
• Coordinate QA/testing across devices and platforms; ensure data governance and tagging standards.
• Collaborate with cross-functional partners to manage timelines, requirements, and technical delivery.

Skills

Marketing automation

Campaign orchestration

Cross-channel marketing

Data-driven decision making

Project management

Tools

Salesforce Marketing Cloud (SFMC)

Journey Builder

Demandbase

6sense

Movable Ink

AMPscript

SSJS

SQL

Salesforce Data Cloud

HTML/CSS/JavaScript

Tableau

Splash

Rainfocus

Highspot

Knack

Job description

Marketing Automation Specialist
Location:Remote
Schedule: 40 hours
Duration: 12months
Pay:$70/hr - $75/hr(DOE)

Job Description:
We're lookingfor a hands-on, detail-oriented Marketing Automation Specialist with 5-7 years of experience to join our Automation & Delivery team. In this role, you'll help drive last-mile campaign delivery by building personalized and scalable experiences across email, messaging, and web touchpoints. You'll own technical execution in Salesforce Marketing Cloud (SFMC), including journey building, automation and end-to-end execution.
You'll work across integrated channels--from email to WhatsApp messaging and splash/webinar pages--delivering real-time content, dynamic data integrations, and seamless user journeys. You must be technically fluent, operationally excellent, and passionate about translating marketing strategy into real-world execution.
Key Responsibilities:

• Build and optimize multi-step automation journeys in SFMC using Journey Builder, Automation Studio, Email Studio, Content Builder and ABM tools like Demandbase/6sense
• Own dynamic content personalization using Movable Ink and SFMC scripting (AMPscript, SSJS).
• Leverage knack for audience creation, logic setup, and governance across multiple channels.
• Manage and deploy Splash pages for webinars, events, and landing page experiences.
• Implement web forms and tagging using basic front-end skills (HTML/CSS/JavaScript) and coordinate QA/testing across devices and platforms.
• Work with Salesforce Data Cloud to integrate real-time audience insights and segmentation into campaign execution.
• Use SQL for audience segmentation, data extensions, and performance analysis within SFMC and external data environments.
• Partner with teams using tools like Highspot for content upload & measurement attribution and reporting, ensuring performance insights are integrated into future campaigns.
• Coordinate with cross-functional partners (MarTech, Analytics, Creative) to manage timelines, requirements, and technical delivery.
• Ensure compliance with data governance, tagging standards, and campaign QA best practices.

Required Qualifications:

• 8 plus years of hands-on experience in SFMC, with deep knowledge of Journey Builder, ABM tools like Demandbase, AMPscript, SQL, and cross-channel campaign execution.
• Strong working knowledge of Salesforce CRM and Salesforce Data Cloud for campaign targeting and personalization
• Proficiency with Knack, including logic structuring and audience governance.
• Experience with Event tools like Splash or Rainfocus, Zoom, and dynamic content tools like Movable Ink and highspot.
• Basic front-end development skills (HTML/CSS/JavaScript) for building and troubleshooting content and forms. Familiarity with measurement and attribution platforms like Tableau.
• Excellent organizational and technical project management skills with the ability to work in a fast-paced, detail-heavy environment.
• Self-starter mindset with a strong bias for execution and continuous optimization.

Preferred Qualifications:

• Experience with business messaging platforms like WhatsApp Business API, and integration of chat automation into broader marketing workflows.
• Familiarity with campaign analytics, tagging strategy, and funnel conversion metrics.
• Comfortable operating within a high-performing, fast-moving growth marketing team.
• Join our nimble, passionate Automation & Delivery team and help build the future of business messaging and marketing automation--where data, creativity, and precision execution come together to power the customer journey